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May, 2025
May, 2025 | Article

Bites & Insights Lunchtime Session

Conference
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Bilboe, Michelle
Author Michelle Bilboe

Join Us for an Informative Lunchtime Session Sponsored by Clyde & Co.

We are excited to invite all TLOMA Members to a special lunchtime session on June 3rd, sponsored by Clyde & Co. This session, titled Bites & Insights, is designed to provide comprehensive information about the upcoming TLOMA 2025 Conference at White Oaks. Whether you are a first-time attendee or a seasoned pro, this session will offer valuable insights into what to expect at the conference and how to make the most of your experience.

What to Expect at the TLOMA 2025 Conference 

During the Bites & Insights session, we will cover all aspects of the TLOMA 2025 Conference, including:

  • Educational Sessions: Learn about the diverse range of educational sessions that will be available, designed to enhance your professional development and provide you with the latest industry knowledge.
  • Trade Show/Business Partners: Discover the exciting trade show that will be taking place at the conference, where you can get to know our business partners, explore innovative products and services, and reconnect with your current vendors.


New Features for 2025

This year, we are introducing several new features to the conference:

  • Business Solution Spotlight: Find out what this new feature entails and how it can provide practical solutions to common business challenges.
  • Expertise Exchange: Learn about this innovative platform for sharing knowledge and expertise among conference attendees.


Justification Kit for Your Firm

We understand that attending a conference requires justification to your firm. During the session, we will provide a comprehensive justification kit that outlines the benefits of attending the conference, including professional development opportunities, networking, and access to cutting-edge industry insights.

Getting the Most from the Conference

To ensure you have a seamless experience, we will review some of the most frequently asked questions about the conference, including topics such as registration, accommodations and transportation, and answer all of your other burning questions! Our goal is to help you maximize your time at the conference and take full advantage of all the opportunities it offers.

Join Us for Bites & Insights

Don't miss this opportunity to get all the information you need about the 2025 TLOMA Conference. Whether you are new to the conference or have attended before, there is something for everyone. We look forward to seeing you at the Bites & Insights lunchtime session on June 3rd!

Watch your TLOMA emails for the Bites & Insights registration. Registration options will be available for both in-person and virtual participants. Want to bring a colleague? We are allowing non-TLOMA members to join this session virtually! Please be sure to register a friend!

Any questions? As always, reach out to me directly: mbilboe@rosensunshine.com

 

 

Michelle began her career in legal support in 2011 and was lucky enough to start with Rosen Sunshine LLP. Rosen Sunshine’s practice includes all areas of regulatory and health law advocacy and advice. Having started without any experience in the field of law, she has always been grateful for the wealth of knowledge that comes with being a TLOMA member and is looking forward to heading up the 2025 Conference Committee with the best team ever.

Michelle has two (almost grown) kids and one (almost grown) husband. She enjoys a robust social life outside the legal world. Her side hustle is selling jumbo rubber ducks known as Buoy Buddies. As fun as they are, she will not be giving up her legal career anytime soon.  She also enjoys cottage life, a great book, life in Leslieville, and spending as much time as she can with her family in Chicago

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May, 2025 | Presidents Message

President's Message

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McNeely, Louise-2025
Author Louise McNeely

May President’s Message

It is the last day of April as I sit down to write this. Outside, there is beautiful sunshine that is energizing me and makes me smile. I am making plans to make the most of these brighter days.  It’s time for me to make an appointment to have my tires changed.

TLOMA SIG leaders are working at providing us with exceptional seminars. What was on tap in April and what is coming up for May?

In April, we had a Marketing SIG and an HR SIG.  On April 9, TLOMA held the Spring Networking Event at Jump Restaurant. I want to extend my appreciation to our sponsors: Closer, Forge Recruitment, and Titan File. It was wonderful to connect “face-to-face” with members. We don’t get together in person very often. Jump Restaurant did an amazing job at keeping the refreshments and hors-d’oeuvres coming. It was a great time for all of us.

We will have another after work Summer Networking Event on June 17. Watch for it. I hope to see you there.

The TLOMA schedule for May has more in store for us. We have a Technology SIG on May 7 and a Facilities SIG on May 29.

Our members keep telling us in member surveys that they wish for more Professional Development. Please know that we are listening. On May 15, we have a Professional Development seminar that will be held “in person” as well as offered by webinar. If you haven’t registered for this yet, please give it some thought. We will learn to “Shift from Manager to Coach”.

I always look forward to seeing fellow members in person. The Networking Events and the Professional Development seminar give us this opportunity. Everyone who knows me knows that my mantra is ”TLOMA and its members are my lifeline”. At in-person meetings, I am reminded of so many colleagues that I can call on for information and assistance. TLOMA members are a special group of professionals who support each other. What other “industry” do you know of, where people in competing firms interact and support each other so well?

Thank you, TLOMA members, I hope to see you soon. Happy May, everyone!

 

Louise McNeely is the Office Manager at Laxton Glass LLP with responsibility for Finance, Human Resources, Facilities and Operations. Louise is a CPA, CGA with many years of experience in Law Firm Management. Louise is a member of The Law Office Management Association(TLOMA) and a member of 100 Women Who Care Mississauga. She has served as the President of the Rotary Club of Mississauga-Dixie. Louise is also a member of the American Contract Bridge League. In her spare time she plays Tournament Bridge and she is studying Spanish.
May, 2025 | Article

What Stood Out as a First-Time Attendee

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Salman, Nour
Author Nour Salman

Reflections 

Jumping into TLOMA’s Spring Networking event for the first time was an energizing and memorable experience. From the moment I arrived, it was clear that this was more than a networking opportunity—it was a genuine community of professionals who understand the realities of working in legal management. 

Even with many years of experience in the field, the openness, camaraderie, and generosity of everyone I met stood out. Colleagues, both new and familiar, made a point of welcoming me, offering insights, and reinforcing that support and collaboration are cornerstones of our Toronto network. 

Engaging with sponsors and industry partners was equally valuable, providing practical information and meaningful connections that will continue to enhance our work. 

It was a great reminder that we’re all in this together and that a strong support network exists in Toronto. I’m already looking forward to the next networking event! 

Nour Salman is the Office Manager at Turnpenney Milne LLP, bringing over 15 years of experience in the legal industry. She began her career as a legal professional and has since taken on senior roles in legal operations, project coordination, and firm administration.

She has worked with both boutique and national law firms, contributing to initiatives such as mergers and organizational restructuring. Nour is focused on building effective systems, fostering collaboration, and supporting a positive, team-based work culture.

Previously, she served as Chair of the Small Firms Section of the British Columbia Legal Management Association (BCLMA), where she helped promote professional development and knowledge-sharing among peers.

With experience in both Ontario and British Columbia, Nour is honored to be part of the TLOMA community and looks forward to contributing.


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May, 2025 | Article

How to Vet an IT Provider for Your Law Office

Vet IT Provider
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Nolan
Author Nolan Witkowski

Selecting an IT provider for your law office is a high-stakes decision. It affects how you protect client data, maintain compliance, and keep your staff productive. Many providers promise smooth service and strong security, but few deliver the level of reliability a legal practice requires.

If you don't have a technical background, reviewing proposals or service agreements can feel overwhelming. But with the right questions and a clear set of expectations, you can identify the providers worth your time and avoid the ones who rely on buzzwords and empty claims. This guide outlines what to ask, what to watch for, and how to evaluate IT partners who claim to understand your industry.

Ask About Legal Industry Experience

Law firms have specific software, confidentiality standards, and compliance needs that general IT providers may not understand. Ask each candidate:

● How many law firms do you currently support?

● What legal software do your clients use?

● Are you familiar with document retention rules and PIPEDA obligations?

● How do you handle email encryption, secure file storage, and backups?

A provider who regularly works with firms your size should be able to answer these questions with confidence. If their answers are vague or off-topic, move on.

Examine Their Security Measures

IT security for law firms requires more than antivirus software. You need layered protection tailored to sensitive client data. Ask the provider to explain:

● How do you protect against phishing and ransomware?

● Do you use managed detection and response (MDR) services?

● What steps are in place to secure remote access and mobile devices? ● Do you enforce two-factor authentication for user accounts?

● How often are systems patched and security updates applied?

You’re looking for a clear security framework, not promises of “military-grade encryption” without substance.

Ask About Backup and Recovery

Backups should be regular, secure, and tested. A provider should offer more than just assurances: they should show you how recovery works. Ask:

● Where are backups stored, and how often are they performed?

● Are backups encrypted and stored offsite?

● When was your last successful restore?

● What happens if our system goes down for a day?

If they can’t walk you through a real recovery scenario, you may be left stranded when it matters most.

Discuss Support Expectations

Reliable support matters more than slick tools. Your staff can’t be productive if you’re constantly waiting for help. Ask:

● What are your standard response times for critical and non-critical issues?

● Do you offer after-hours or weekend support?

● Who will be our main point of contact?

● What happens if an issue isn’t resolved quickly?

If they use a helpdesk or ticketing system, ask how they track and escalate requests. You want service that’s fast, accountable, and easy to access.

Pay Attention to How They Communicate

A good IT provider explains things clearly. You shouldn’t feel talked down to, and you shouldn’t be confused by jargon. During the first few conversations, evaluate the following:

● Do they explain terms in plain language?

● Are they transparent when something is outside their expertise?

● Can they walk you through an example without overcomplicating it?

How they speak now is how they’ll speak when something breaks. Choose a provider who communicates clearly and professionally.

Clarify Software Support and Licensing

Most law firms use a mix of cloud tools, desktop apps, and industry-specific programs. Ask how the provider supports:

Nolan is an expert in IT for law firms. In 2024 he became CEO of IT support company Inderly, local to Hamilton and Toronto and serving law firms across Ontario.  

When not leading the Inderly team, Nolan can usually be found writing and shooting independent films, playing D&D, or enjoying Toronto’s best theatre productions and concerts. 

May, 2025 | Article

Digital Marketing for Small to Mid-size Firms - May 2025

Digital Marketing
Mabey, Stephen
Authors Terry Doyle and Stephen Mabey

Digital Marketing for Small to Mid-size Firms

Cost-Effective Strategies to Build Your Online Presence and Attract Clients
As clients become increasingly accustomed to technological solutions and digital engagement, law firms can face the dual pressure of investing in advanced legal tech (like document automation, AI tools for research, and e-billing systems) and preserving the personalized service and trust that clients expect from their legal advisors.
Many small and mid-size firms at the same time are operating in the most competitive legal landscape they’ve ever faced.

While larger firms often have dedicated marketing teams and substantial budgets, small to mid-size firms typically operate with limited resources. They may lack expertise in the digital marketing strategies required to establish a strong online presence and effectively market their services.

There are several forms of marketing that use digital channels to promote a firm’s brand visibility and services. Some strategies (like paid search or digital ads) require a larger investment, while others - such as content, SEO, and social media - can be managed with lower spend and don’t require a department full of in-house experts.

While there are myriad ways to approach this on a shoestring, we share below a basic foundation that firms can use to get started and build on over time. The concept here is to use content as your medium and leverage three digital marketing channels to get it in front of your target audience. Let’s drill down on this a little further.

Start with Written Content

Content, often referred to as thought leadership, can take many forms, but in the context of this conversation, we’re narrowing down to the written form. While even written content requires an investment of lawyer time, it can be handled in-house with limited to no external expertise required.  A well-structured content plan can start with small, manageable contributions - even one article per quarter can demonstrate value and build momentum.


Establishing a blog on your firm’s website where you can share legal insights, updates on relevant legal issues, and firm news, helps build credibility and provides value for your target audience. This content can include formal articles, downloadable guides, checklists, or FAQs that address common legal questions. The key word here is “relevant”. Avoid publishing content just for the sake of it. Instead, focus on your clients’ needs and write with those in mind. Set a realistic schedule that you can sustain – consistency, even at a slower pace, builds credibility.

Infographics, short videos, and podcasts are other appealing formats for packaging content, but we encourage firms to start small, and as you produce written content with consistency over time, then explore additional options and budget.

Digital Marketing Approaches

With the content engine running, get it on the road, so to speak, and in front of the right audience. 

1. Website Optimization and SEO

2. Leverage Social Media

3. Email Marketing

 Website and Search Engine Optimization

Website optimization is about improving the overall performance of a website to help convert visitors to leads. It calls for focus on things like ensuring the website is user-friendly (UX), mobile-responsive, and contains clear calls to action. UX is influenced by a variety of things like page load speed, site accessibility, and broken or missing links. Most of these items can be built into your site at the development stage and monitored and/or enhanced over time. If working with an existing site, an audit based on these 

factors would be a good step as most of these elements can be addressed without a full rebuild. In either case, in the absence of an in-house resource, you’ll require some external support.

Search Engine Optimization (SEO) focusses on increasing your site’s visibility in search engines like Google or Bing, with the ultimate goal to rank higher in search engine results, drive organic traffic and capture the attention of your target audience. It addresses things like keywords, on-page optimization, link building and dynamic content. Again, aspects of this can be built in at the development stage, or on a go forward. Websites are living things and require time and attention on an ongoing basis to optimize performance. While free tools exist, SEO is an area where outside expertise can help deliver stronger, more sustainable results.

By optimizing site and search, you give your website its best chance to be found online and for users to have a good experience when they get there.

Leverage Social Media

The universe of social media platforms is broad. Focus on platforms where your target audience is most active. LinkedIn is particularly effective for B2B interactions, while Facebook and Instagram can help reach individual clients. As a small to mid-size firm with limited resources, focus your efforts on one or two platforms; choose settings that match the level of moderation you can reasonably handle, and ensure aesthetic and content align with your overall brand. Share your content, encourage firm members to engage with posts to broaden your reach, and build relationships and trust with your audience.

As a recommended best practice, if you don’t already have one, create a social media policy that clearly sets out the firm’s use case and guidelines for your team. This will help to ensure everyone understands their role and responsibilities. Even a simple social media policy can reduce risk and ensure your team presents a unified, professional presence online.

Email Marketing

Email marketing is known for strong performance when it comes to reaching target audiences and conversion. There is a wide range of options for marketing tech to send regular newsletters, updates about the firm, and educational content to keep your audience engaged. The offerings and fees vary.

For firms unable to invest in such tools, regular email can be a practical short-term solution; however, purpose-built tools generally come with superior deliverability rates (i.e. not caught in spam filters), as well as analytics with data insights such as open rates and content engagement; and helpful list management features (think, data hygiene and compliance with applicable jurisdictional data privacy legislation such as Canadian Anti-Spam Legislation). 

With approximately half of all email opens happening on mobile, be sure to take a mobile friendly approach - keep subject lines brief, avoid large image files, and place your key message close to the top. And, if using Outlook (as opposed to email marketing tech), limit large batch sends to avoid spam filters, use mail merge or BCC to protect recipients’ privacy, and be sure to include an “unsubscribe” option to comply with applicable anti-spam legislation. As strategy and volume mature, consider a purpose-built platform.

Putting it All Together 

  • Optimize your website for user experience and visibility
  • Create content that’s relevant to your clients and prospects
  • Share it via your website, email, and social media
  • Measure what matters and refine your approach over time


Do Not Stop Short of the Finish Line

The above approaches can help build a robust online brand that enhances your firm’s visibility, engages potential clients, and attracts new business. Focus your efforts, start small, and aim to do a few things consistently and well.

Stephen has been advising law firms for over 15 years on a wide range of issues, including - strategic action planning, leadership, understudy (succession) planning, compensation (Partner and Associate), organizational/governance structures, partnership arrangements, business development, capitalization of partnerships, partnership agreements, lawyer &staff engagement, marketing, key performance indicators, competitive intelligence, finance, mergers, and practice transitions.

Applied Strategies Inc.'s website contains references from clients describing the value of the services rendered https://www.appliedstrategies.ca/references.php.

Stephen can be reached by email - smabey@appliedstrategies.ca or by phone at 902.499.3895.

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May, 2025 | Article

Rethinking Office Space

Rethinking Office Space
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Samaraweera, Asanka 27jun22
Author Asanka Samaraweera
The legal landscape in Canada is evolving, and with it, the traditional office environment. As remote and hybrid work models grow, many Canadian law firms are reassessing their office footprints to meet the needs of their workforce and clients.

The Shift Towards Hybrid Work 

The pandemic has fundamentally altered how we view the workplace. While law firms have historically been anchored in physical offices, the shift to remote work showed many legal tasks could be managed from home. Now, as firms adopt hybrid models, the focus has shifted from merely returning to the office to creating spaces that support collaboration, innovation, and productivity.

Toronto Leading the Charge


In cities like Toronto, law firms are at the forefront of this transformation. According to CBRE, firms are investing in redesigned office spaces to entice employees back. These environments prioritize flexibility, offering a mix of private workstations, collaborative areas, and tech-enabled meeting rooms. The goal is to create an office that’s not just a place to work, but a hub for teamwork and growth.
Open layouts, breakout areas, and wellness-focused amenities are becoming standard. Natural light, ergonomic furniture, and modern technology foster a more engaging, productive environment.

Balancing Tradition and Innovation


While the push for modern, flexible spaces is strong, law firms must balance this with the profession's need for confidentiality and focus. Many firms are adopting hybrid models that blend open collaborative spaces with private offices and quiet zones, ensuring lawyers have the environment they need to perform their best work.

The Future of Legal Workspaces


As Canadian law firms continue to adapt, the office of the future will be a dynamic, multi-functional space that supports both in-person collaboration and remote work. The emphasis will be on creating environments that attract talent, foster innovation, and enhance client service.
Office space optimization isn't just about reducing square footage—it's about reimagining how the legal profession works in the modern era. By embracing these changes, Canadian law firms are not only meeting current employee demands but positioning themselves for long-term success in a rapidly evolving industry.

What’s Next?


For law firms considering their next steps, the key is to stay flexible and responsive to team needs. Engaging with employees to understand their preferences, investing in technology that bridges the gap between remote and in-office work, and creating spaces that inspire collaboration will be critical.
How is your firm approaching the future of office space? Share your thoughts in the comments below!

This article references insights from CBRE Toronto’s Brian Porter on office space trends in Toronto law firms.

Asanka Samaraweera is an experienced Facilities and Office Services leader with over 19 years managing national real estate operations, capital projects, and office services. As Director at Miller Thomson LLP, he oversees 10 offices across Canada, leading strategic initiatives in facilities management, sustainability, and operational efficiency.

He has successfully delivered major renovation projects, implemented national emergency response programs, and achieved significant cost savings through contract optimization. Asanka holds a Certificate in Facility Management from the University of Toronto and is an active member of IFMA and TLOMA.

 

May, 2025 | Article

Cyber Resilience: A Business Imperative, Not Just an IT Initiative

Cyber S
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Grubisa, Damir
Author Damir Grubisa

In today’s fast-evolving digital landscape, the importance of cybersecurity has transcended beyond IT departments - it's now a pivotal business strategy. With digital transformation accelerating, organizations must rethink their approach: it’s no longer a question of if cybersecurity is a priority, but how to make it proactive, adaptive, and tightly aligned with overarching business goals.

The Future Leaders: Cybersecurity as a Strategic Differentiator

 The forward-thinking companies of 2025 and beyond will be those that view cybersecurity as a strategic differentiator. These organizations are moving away from reactive security measures and embracing intelligent, self-learning systems that not only detect and respond to threats but also predict them before they disrupt operations.

Proactive Protection > Reactive Response

In the face of ever-evolving cyber threats, the leaders are the ones who close the gap by automating detection, response, and recovery. This minimizes downtime, reduces the burden on already stretched security teams, and ensures rapid recovery without compromising operational integrity. These systems don’t just react—they learn, adapt, and provide robust protection at scale.

Why This Matters to your Organization 

  • Reduced Downtime = Increased Productivity
    Less disruption means more consistent output and faster progress.
  • Predictive Defense = Fewer Breaches, Lower Risk
    Proactive measures reduce risk exposure, protecting the brand and its assets.
  • Automated Compliance = Stronger Reputation
    Ensuring compliance through automation mitigates the risk of penalties, fostering trust with customers and regulators alike.
  • Operational Confidence = Faster Innovation

When security is woven into the fabric of business, organizations can innovate faster and bring new offerings to market with confidence.

Cybersecurity is no longer a back-office function - it’s a strategic enabler of trust, a testament to digital maturity, and a driver of sustainable innovation.

From Boardroom to Command Center: The Stakes Are Shared

In today’s landscape, the responsibility for cybersecurity doesn't rest solely with IT. C-suite leaders must champion security as a core business strategy, viewing it as a powerful tool for enabling growth, not just a line item in the IT budget. Integrating intelligent, predictive cybersecurity systems isn’t about meeting compliance standards - it’s about empowering the business to grow, innovate, and lead with confidence.

As Damir Grubisa, President of Group 4 Networks, aptly states:

“Integrating intelligent cybersecurity isn’t just about defense - it’s what allows businesses to grow, innovate, and lead without hesitation.”

What’s Next?

To remain competitive in the markets of tomorrow, organizations must build security systems that not only scale with growth but anticipate the threats of the future. Those that prioritize proactive, intelligence-driven defense will be the leaders who shape the market of tomorrow.

Ready to Lead with Resilience?

Group 4 Networks partners with visionary executives to transform cybersecurity from a cost center into a key driver of business growth and innovation.

Let’s connect and discuss how your cybersecurity strategy can unlock the next wave of your company’s success.

Damir Grubisa serves as the President of Group 4 Networks Inc., an IT management consulting firm. With a wealth of experience as a senior business leader and entrepreneur, he has operated at the CIO level, boasting extensive training in IT and IT architecture.

Damir brings a distinctive and proven skill set to his roles as a consultant and corporate IT director. He holds a strong record of success in constructing and revitalizing both private and public sector IT organizations across North America and the global market.

His background encompasses a spectrum of experiences, including launching start-ups, spearheading IT restructuring, driving change management initiatives, implementing IT service management based on the ITIL framework, and showcasing adept project management skills.

In challenging environments, Damir has steered numerous organizations by cultivating teamwork, effectively communicating, and adeptly executing IT and corporate objectives.

At Group 4 Networks, we work closely with your team to shadow your existing processes, identify areas for improvement, and uncover opportunities for significant cost savings. Our executive-level cybersecurity assessment will help you streamline your strategy, optimize performance, and enhance resilience."

May, 2025 | Article

Big Four Fear is Unfounded

Vet - Big Four Fear is Unfounded Article - May 2025
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Heather Suttie - New Headshot 2023
Author Heather Suttie

Fearmongering and fretting about impacts of the Big Four on the legal services sector are the equivalent of tilting at windmills and just as pointless.

I’m tired of overheated headlines and breathless reporting. No, I’m not talking about the trials and tribulations of tariffs and trade. I’m talking about the handwringing and blathering around KPMG’s successful application to practice law in Arizona.

For the love of all that’s holy, handwringers and blatherskites – knock it off.

Scaremongering and Stress 

Many lawyers are triggered by fear. Anyone who deals with lawyers in any way, shape, or form knows that the best way to get a lawyer’s attention is to scare them.

The damage inherent with scaring people is that many take threats personally as well as professionally. Lawyers are famous for overworking their worry muscles, which is why scare tactics ranging from screaming headlines to curt communications and bully behaviours cut more deeply than perpetrators might think.

Lawyers and those who work alongside them often need to be constantly vigilant and prepared to deflect the slings and arrows that seem to be endemic to the legal industry. Doing so is a lot of work. And that’s on top of the lots of work we’re already doing.

We weathered the pandemic years with varying degrees of success. Since then and continuing now, regulatory changes are resulting in practices pivoting to survive. In addition, the adoption of artificial intelligence (AI) is either a threat or saviour depending on your practice, business, and point of view.

There has been and continues to be enough stress without manufacturing more.

Here’s one less stress: Fearmongering about the Big Four is unfounded. Fretting about impacts of the Big Four on the legal sector is a waste of time for the majority of service providers who won’t be affected. In all respects, mentally, physically, emotionally, spiritually—and financially—stressing over Big Four legal is the equivalent of tilting at windmills and just as pointless.

Inside Donahue

I speak from experience having spent three years as sole markets advisor to Donahue LLP that operated within EY from 1997 to 2003 as Canada’s first, and so far, only Big Four multidisciplinary (MDP) business legal practice with a U.S alliance. (This role was concurrent with my national markets advisory role at EY.)

Landing into Donahue in 1998 was like parachuting onto the Titanic with the iceberg in sight and the same fate awaiting. Even so, it was a privileged and unique experience ranging from rough and tumble at times to more fun than you can possibly imagine.

(Little did I know then that my Donahue experience would become the genesis of my legal consulting and advisory practice that to this day often carry the same hallmarks: challenging to the point of sometimes rough and tumble and always more fun than you can possibly imagine – qualities I love and wouldn’t have any other way.)

At its height, Donahue was a business law firm with 130 lawyers located in Toronto, Montréal and Calgary with many considered big-name talent. It offered a wide range of legal services that included corporate/commercial, financial services, mergers and acquisitions, employment and labour, wills and estates, health and workplace safety, energy, real estate, environmental, intellectual property, and business immigration.

Marque legal talent, colourful characters, and daring-do abounded within this entrepreneurial venture that defied standards of law firm convention. Its market position within the profession services field and world of business was “one stop shop,” which the lawyers didn’t particularly like, but the market and EY loved. Regulators were four-square against it and Donahue itself.

Donahue’s Demise

While fending off regulatory naysayers was an almost daily occurrence, continual change of the Canadian firm’s moniker was literally the name of the game as it morphed from Donahue & Partners to Donahue Ernst & Young LLP and finally, Donahue LLP all in the span of six years.

In addition to numerous challenges, its attempt to be “full service” – a throwaway phrase that means nothing to no one – resulted in Donahue’s reach exceeded its grasp and its broad range of offerings would become one of its points of failure.

By 2000, cracks were widening into canyons, and departures of individuals and teams were commonplace. For example, the wills and estates team migrated to McMillan LLP while the intellectual property group refugeed to Torys LLP. The rest splintered off to various Canadian firms. The business immigration team remained and operated as Egan LLP. Couzin Taylor LLP, which was not officially part of Donahue but was affiliated with EY handling tax law also stayed put.

Donahue wound up Canadian operations in 2003. Still, its creation bolstered by EY along with brand traits of sheer audacity and top talent, plus alignment as well as non-alignment to EY’s core business provided a learning experience for today’s Big Four each of whom offer legal services in their own way and manner, including U.S.-based Donahue & Partners LLP that operates as an independent law firm allied with EY Tax.

So, it stands to reason given this history and all that has transpired within the Big Four legal services realm in the last almost 30 years that KPMG is simply the most recent Big Four member to enter the U.S. market via licensing in Arizona.

Crisis? What Crisis?

Due to their depth and breadth, it’s likely that only global law firms might be affected to any degree by Big Four legal and even then, it would manifest well into the future. Furthermore, regardless of the contenders competing again the Big Four would pretty much be game over before it started.

That’s because each of the Big Four has four major advantages: 1) Size, scale, and global reach; 2) Every technology and tool in the shed, and the know-how to use them; 3) Deep corporate infrastructure, endless money, and financial acumen; and 4) Long-standing relationships with legacy client CFOs who often call the biggest shots and to whom GCs often report.

At this point, law firms determined to consider themselves Big Four competitors are best advised to: 1) Approach target markets with ONLY their most distinctive, strongest, and consistently profitable legal services that feature multidisciplinary A-teams, and brand themselves accordingly; 2) Embrace and invest in cutting edge technologies and train up talent fast; 3) Build and consistently invest in business reinforcing infrastructure and professional management; and 4) Cross-service and nurture all legal and non-legal relationships within every corporate client enterprise they want to keep and value most.

Yes, that’s a tall order. It’s also wise counsel regardless of your market and competition.

Taking Care of Business

On January 28, 2025, the Arizona Supreme Court pumped the brakes on licensing KPMG’s application to practice law in that state while the Court sought answers to questions. Mercifully, the cooling-off period caused frothy reporting and mouth-foaming to cease on the subject. Even with approval granted a month later, there’s precious little to froth or foam about.

KPMG is now licensed to operate as an alternative business structure (ABS) in Arizona. Even so, it's likely that KPMG Law will start in the U.S. market as—and perhaps remain—primarily a tax law firm with the possibility of a few ancillary practices that align with KPMG's core business, and initially service KPMG clients. It would also provide legal managed services, which entails handling rote but predictable grunt work.

Routine work is still foundational to many law firms that due to high rates usually need to drop this work to the firm’s lowest production level or provide deep discounts, which results in rote work being a loss-leader. Ironically, these are often the same firms that – wanting all things all ways and always; the equivalent of having their bread buttered on both sides – also desire the most complex work.

And therein lies both vulnerability as well as opportunity.

Perhaps a time will come when everything-to-everybody law firms will either be smart enough or market-forced to make hard choices and stake out a distinctive one of one market position, determine bright-lined business objectives, measurable strategies, and accountable tactics in order to work collaboratively and conduct commerce like other businesses that operate in the real world.

Keep Calm and Carry On

Speaking of the real world, ventures by KPMG into major corporate transactional work and bet-the-company litigation will be future-state at best, if at all.

This is because KPMG knows who it is. Add to that, the Big Four’s adoption long ago of multidisciplinary practice that enables non-territorial and reciprocal working relationships alongside a variety of law firms of different sizes and strengths in various jurisdictions.

Within the Big Four as a set as well as the broader professional services realm, KPMG knows which side of its bread is buttered. Its market proposition is clear; KPMG’s recently retired global head of legal services outlined it. Given my lived Big Four legal expertise and experience, I understand this position and believe him. You should, too.

Still, I must tip my hat to KPMG in recognition of taking this step and will continue to observe quietly and comment calmly on the Big Four’s progress of offering legal as a service line.

In the meantime, a little distance might help put things into perspective. A UK-based colleague charmingly described the Big Four’s forays into legal work in his neck of the woods as “a bit of a damp squib, not all that disruptive to law firms” and referring to KPMG-Arizona commented that “maybe this time it'll be different?”

I doubt it. If this time it’s either disruptive or different, I’ll eat my bonnet – unbuttered.

Heather Suttie is acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.

Since 1998, she has advised leaders of premier law firms and legal service providers — Global to Solo | BigLaw to NewLaw — on innovative growth strategies pertaining to business, markets, management, and clients.

The result is creation of new value and accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.

The effect is accomplishment of the prime objective — To Win.

Heather Suttie is acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.

For 27 years, she has advised leaders of premier law firms and legal service providers worldwide — Global to Solo | BigLaw to NewLaw — on innovative strategies pertaining to business, markets, management, and clients.

The result is accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.

The effect is accomplishment of the prime objective — To win.

Reach her at +1.416.964.9607 or heathersuttie.ca.

 

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