TLOMA Marketing SIG - Navigating Digital Ads, SEO, and Private AI Adoption
Description
As the digital landscape evolves, law firms and professional service providers are facing rapid changes in how clients discover, engage, and retain services. From shifting ad formats and algorithm updates to the rise of private, closed AI systems, firms must balance emerging opportunities with trusted marketing practices.
Tailored for law office managers, marketing professionals, and firm leaders, this session will cover:
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Digital Ad Trends: What’s changing in paid search, display, and social ads — and how firms can adapt targeting, creative, and spend for maximum ROI
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SEO in 2025 and Beyond: Practical strategies to stay visible as search engines integrate AI-driven results and local search grows in importance
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Closed AI Tools for Firms: How to set up a private, organization-only version of ChatGPT to ensure client confidentiality, data security, and workflow efficiency
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Adoption Without Disruption: Encouraging buy-in across teams while protecting firm culture and client trust
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Actionable Resources: A curated guide with tools, checklists, and next steps for immediate implementation
Participants will leave with forward-looking insights and tangible strategies to future-proof their marketing, safeguard client data, and demonstrate the revenue and efficiency impacts of smart, ethical technology adoption.
Speaker(s)