Social Media Without Wasting Your Time Or Losing Your Identity
It's all the rage to talk about LinkedIn, Facebook, and the 500+ other social networks that exist. But how do you use these tools to grow the firm, without wasting your time? How can you avoid the "dark side" and protect against identity theft, brand hijacking and other threats? And how can you effectively use Social Media to develop a network for professional support and growth? Based on the research in his books, Social Media for Business and Online PR and Social Media, Randall Craig provides practical advice and insight.
In this session, learn:
- How an Anchor and Outpost strategy can significantly increase your profile - and reduce your maintenance time.
- Social Media business development.
- Digital efficiency: wiring the web, social media, and email to position the firm (and the lawyers) as trusted professionals.
- Managing risk and reputation.