skip to main content

Back

 

Event Details

Date: Mon. May 09, 2016
Time: 12:00 PM - 2:00 PM

Add event to: ICal Outlook Google Calendar

Location

Hicks Morley Hamilton Stewart Storie LLP 
77 King Street West, 39th Floor 
North Tower Box 371, TD Centre
Toronto, Ontario M5K 2A1

DIRECTIONS:

Associated Documents

Please login to view documents.

Marketing Plan - Start with a SWOT!

Description

Law firm administrators, legal marketers, and those involved in business development have significant insight into the inner workings of their firms.  Learn how to leverage this knowledge to build a strategic marketing plan that will resonate with your marketing partner or management committee. Using the tried-and-true SWOT analysis tool to identify strengths, weaknesses, opportunities and threats,  this presentation will take you through examples designed to create a clear list of goals and to help identify
the marketing strategies and tactics that are best suited to your firm.

Speaker:

Karen Lorimer,
Director/Group Publisher

A senior media and business development leader, Karen specializes in strategic business planning, business development and sales management, business-to-business and business-to-professional communications and marketing.  She currently heads Carswell Media, a Thomson Reuters business, which is focused on providing information and opportunities of value to law firms, legal professionals, human resource professionals, occupational health and safety professionals, senior executives and the organizations serving them.

Supporting Firms

  • logo_ricketts_harris
  • Deloitte Tax Law
  • CLYDE + Co 2aug17
  • rogers partners
  • Lenczner Slaght resized
  • Riches McKenzie 11oct17
  • logo_kronis
  • Cumming & Partners
  • Waddell Phillips
  • O'Sullivan
  • logo_goodmans
  • member_torkin_manes
  • logo_dale_and_lessmann
  • BlaneyMcMurtry
  • hummingbird
  • member_weirfoulds
  • logo_Osler_hoskin
  • LLF_LAWYERS
  • logo_barriston
  • Loopstra Nixon logo 140w greyscale
  • logo_lerners
  • logo_bennet_jones
  • Rayman Beitchman LLP 2mar18
  • logo_torys
  • logo_chaitons
  • logo_bereskin_parr
  • SparkLaw
  • logo_gardiner_roberts
  • dickinsonwright
  • logo_smith_valeriote
  • logo_keyser
  • LeClair Logo
  • Davies Howe
  • Simpson Wigle greyscale 26jul17
  • member_blg
  • Stockwoods Logo
  • Blouin Dunn
  • logo_goodmans
  • fogler-rubinoff
  • logo_hsh
  • member_minden_gross
  • Cavalluzzo LLP_Logo
  • AUM Law Logo 22nov18
  • logo_harris-sheaffer
  • Nelligan 14aug17
  • Haber Lawyers 14feb19
  • member_hicks_morley
  • giffen
  • MacDonald & Partners logo
  • Crawford Chondon & Partners LLP 24feb20
  • logo_macdonald_sager
  • Grosman, Gale 2nov17
  • dutton_brock
  • logo_shibley
  • logo_wildeboer
  • Fox Vanounou Porcelli 29aug19
  • logo_pmlaw
  • logo_giesbrecht
  • logo_benson
  • Tupman + Bloom 3mar20
  • logo_guberman
  • logo_dw
  • logo_cassels
  • logo_oatley
  • logo_ridout
  • Dentons
  • logo_sotos
  • Gillian Hnatiw 2
  • Kormans Logo
  • HRG.logo
  • logo_bernardi_llp_5405 (greyscale)
  • Dueck-Sauer-Jutzi-Noll
  • MONTEITH RITSMA PHILLIPS PROFESSIONAL CORPORATION - greyscale
  • logo_willms_shier
  • Harris Law Logo
  • Henien Hutchison LLP
  • GWLG_GRAYSCALE
  • logo_zuber
  • logo_chappell_partners
  • logo_bennet_jones
  • logo_robins
  • member_tgf
  • Chappell Partners Logo
  • heuristica
  • Marks + Clerk 18may18
  • Green + Spiegel logo 31jul17
  • logo_dlapiper
  • RossMcBride
  • logo_norton
  • logo_sherrard
  • logo_mcleish_orlando
  • WARDs Legal - grayscale
  • Reybroek140x60 resized
  • Matthews Dinsdale 1feb19
  • balesBeall
  • logo_hull_hull
  • BakerMcKenzie
  • Levitt LLP Logo
  • Laxton Glass
  • Mills + Mills
  • GMA Full Name Logo
  • logo_madorin
  • Daoust_Vukovich
  • Rueters LLP 5mar18
  • logo_sullivan_festeryga
  • Goldblatt
  • Minken Employment Lawyers logo 14aug17
  • Koskie Minsky
  • logo_sokllp
  • Piasetzki
  • MillerThomson
  • Walker Head Lawyers 27sept19 - greyscale.
  • McTague Logo
  • Beard Winter Logo black white - New
  • aviva_lawyers
  • logo_wilson_vukelich

TLOMA Logo

© 2014 TLOMA. All Rights Reserved. 
Privacy Policy