Marketing Plan - Start with a SWOT!
Law firm administrators, legal marketers, and those involved in business development have significant insight into the inner workings of their firms. Learn how to leverage this knowledge to build a strategic marketing plan that will resonate with your marketing partner or management committee. Using the tried-and-true SWOT analysis tool to identify strengths, weaknesses, opportunities and threats, this presentation will take you through examples designed to create a clear list of goals and to help identify
the marketing strategies and tactics that are best suited to your firm.
A senior media and business development leader, Karen specializes in strategic business planning, business development and sales management, business-to-business and business-to-professional communications and marketing. She currently heads Carswell Media, a Thomson Reuters business, which is focused on providing information and opportunities of value to law firms, legal professionals, human resource professionals, occupational health and safety professionals, senior executives and the organizations serving them.