March, 2024 | Article
Illuminating the information governance journey: Crafting the framework of your business case
Amidst a landscape dominated by data breaches and a constantly evolving legal environment, organizations find themselves at a crucial crossroads characterized by significant risks and opportunities. Information governance (IG), once a background concern, has now become a frontline necessity in strategic planning.
For professionals tasked with spearheading initiatives in this field, the ability to craft a compelling and clear business case is paramount. In the first part to this article, Chris Hockey served as a seasoned guide, leading you through the intricacies of building a business case that not only resonates, but also secures essential support and resources from key stakeholders. In this follow up piece, Chris Giles will offer a detailed exploitation of the methodology and art of persuasively presenting the importance of IG, which will be crucial for gaining endorsement of you IG plans.
Key elements of a business case
“Storytelling plays a critical role in constructing a persuasive business case”, says Chris Giles. Recognizing that effective storytelling can transform complex concepts into relatable and compelling narratives, he advocates for a methodical approach, delineating the business case into a series of key steps designed to maximize impact and resonance:
Identifying the business problem
Begin by spotlighting the main issue, presenting it as a critical challenge that needs immediate attention. For example, imagine your case management software is so outdated it's almost useless. In this case, the story should be framed as more than slow performance; it's a serious risk to client data security. Your job is to describe these problems clearly, showing how they really affect your organization's day-to-day operations.
Conducting assessments
After identifying the core issue, the next step is like detective work. In the context of legal information governance, for example, you might compare your current data practices with regulations such as GDPR or CCPA. The aim here is to pinpoint the differences between your current state and the required standards. You want to find and expose these gaps clearly enough that the need for action becomes undeniable.
Identifying alternative solutions
Knowing the challenge, it's time to strategize your approach. You want more than a quick fix, you want to be considering various options, weighing their pros and cons, and showing that you’ve thought things through. The ultimate objective is to suggest a solution that’s not only practical but also the most strategically sound choice for your organization.
Narrative cost/benefit analysis
This step is where you blend numbers with storytelling. You must go beyond figures on spreadsheets though; this is where you want to be crafting a story that shows the broader impact of your initiative. Remember, this analysis can’t be just an accounting exercise; you want to illustrate how your proposal will make operations more efficient, reduce risks, and create new opportunities for revenue and client engagement.
Recommending the preferred solution
In this phase, you highlight your proposed solution – the standout option. This is your chance to convince decision-makers of its value, showing how it efficiently balances costs and benefits, aligns with the organization's larger goals, and fits their risk appetite. This is where you really want to put your storyteller hat on and focus on presenting a vision for the future.
Describing the implementation approach
Chris Giles likens the implementation approach to the finale of a good story. “It's the part of your business case that looks into the future, outlining the steps to turn your plan into reality.” Think of this as a clear action plan, a set of specific steps that show how to achieve your goals. Move beyond just the ideas and demonstrate how this needs to be a practical roadmap saying, "Here's how we turn our vision into action."
Real world business case scenarios in information governance
Let's look at some real common scenarios that IG professionals are often trying to make a mark:
Business case for new service offerings and/or staffing
Consider this scenario: A progressive law firm realizes the potential in their Information Governance (IG) department. In our digital era, compliance is critical, but so is mastering data strategically. The challenge? They lack the specialized staff for data regulation and analytics.
Imagine the proposal: Hiring a team that turns the firm into a stronghold of data security. This move is about seeding future growth that blossoms into new revenue streams. It positions the firm as a leader in data protection and governance, paving the way in the legal industry's digital landscape.
Business case for replacing existing technology
Picture this: Your technology is so outdated, it's practically a relic. It's cumbersome, poses security risks, and frankly, it's an embarrassment.
The argument here focuses on the urgent need for technological upgrades. The business case emphasizes how updating technology is critical for staying competitive and safe. You can’t JUST keep pace; you have to ensure client information is secure and keeping your firm out of negative headlines. This upgrade is a dual benefit: it protects the firm's reputation and equips the team with the tools needed for excellence.
Business case for changing direction on a technology purchase decision
Envision this scenario: You're on the verge of investing in new software for managing your firm's information, but then you discover a superior alternative, upending your initial decision.
Here's the strategy: You need to weave a narrative of decision-making and adaptability. Compare the initially chosen software with the newly discovered option, highlighting the advantages of making the switch. This is your chance to prove that choosing the new option is not only a good move, but a strategically brilliant one. You’re aiming to persuade the team that, despite some initial backtracking, the result is a software solution that perfectly aligns with the firm's needs, ensuring smoother and more efficient future operations.
Business case for new technology purchase
Context: Our law firm is at a critical juncture, needing to adopt new technology to stay ahead. The existing system is inadequate for our advanced data management needs. We urgently require a sophisticated Records Management System (RMS) to enhance how we handle, organize, retrieve, and analyze our extensive information.
Business case emphasis: The new RMS is central to our firm’s strategic growth. It’s an investment in technology that will improve current operations and pave the way for future development. This RMS will elevate our service offerings, boost productivity, and ensure compliance with stringent data governance standards. It's a forward-thinking investment expected to significantly enhance efficiency and client satisfaction.
Tailoring each information governance business case
Every IG business case is uniquely crafted to address a firm's specific challenges and goals. Despite their differences, all share a common objective: To clearly and convincingly outline the benefits. These advantages should be in line with the firm's financial objectives and risk management plans. Effectively present your business case, and you'll not only secure approval for your project, but also contribute substantial value to the firm.
Final steps: Crafting your IG action plan
After thoroughly exploring the business case process, you now have a strategic checklist to navigate the complexities of building an information governance business case:
Identify the specific problem: Clearly define the issue, relate it to overarching goals, and demonstrate its impact.
Conduct a thorough gap analysis: Precisely measure the distance between current state and desired outcomes.
Showcase multiple solutions: Present well-thought-out strategies, each backed by legal and technical expertise.
Blend storytelling with data: Create a compelling narrative in your cost/benefit analysis that projects into the firm's future benefits.
Advocate for the best solution: Argue for your chosen approach, aligning it with the firm's vision and detailing the risks and rewards.
Create a detailed implementation plan: Map out a clear path from concept to execution, anticipating challenges and objections.
Conclusion: The art and science of building a business case
Chris Giles emphasizes that “creating a business case, especially in the legal field, is a blend of creativity and analytical precision. Effective information governance is key to upholding a firm's reputation for trust, confidentiality, and intellectual sharpness.” Giles adds that “by adhering to a structured approach and following a comprehensive checklist, you can develop business cases that not only improve day-to-day operations but also strategically enhance the firm's information governance in the long run.”
To find out more watch our ILTA Masterclass: Developing an IG business case and strategic plan. During this session Leigh Isaacs, Senior Director, Information Governance at DLA Piper, Kandace Donovan, Vice President Operations, North America at LegalRM and Chris Hockey focused on the key elements to consider when developing both and effective methods to communicate them to stakeholders. To view the recording, click here.