Everything You Wanted To Know To Ensure a Productive and Successful CRM Adoption within Your Firm
Firms have traditionally seen the implementation of CRM as a question of technology. The decision that needed to be made was which system should be purchased. Many firms bought the same system as their peer firms without a clear plan of how they would address the issues that come with a CRM system. Including:
- Addressing the structural challenges that exist within firms; different practice areas have very different businesses,
- Cultural challenges, how do you get lawyers to share their information,
- Benefits were not focused sufficiently on the lawyers, the goal for many was to implement a contacts management or marketing system.
As the landscape has changed so much with so many more CRM platforms available and alternatives to CRM, it is even more important that firms have a clear plan for how to adopt technology and drive user engagement. With the emergence of “Big data” and AI, firms also have to get to grips with rapidly developing data capabilities.
In this session, Michael Warren, Lead Consultant at Stanton Allen, will explore some of the developments in the market over the last few years and identify specific best practices and success stories, to help delegates go away with a plan for how they might drive CRM success in their own firms.