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Event Details

Date: Tue. Oct 18, 2016
Time: 12:00 PM - 2:00 PM

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Location

WeirFoulds LLP
4100 - 66 Wellington Street West 
PO Box 35, TD Centre
Toronto, Ontario M5K 1B7

Associated Documents

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Content Marketing That Paves the Way for Better Business Development

Description

Effective content marketing intertwined with thought leadership, resulting in a holistic and transformational experience that leads to a professional-to-professional relationship versus a transaction between lawyer and client. Becoming the information go-to source, established leader and influencer in a sea of other legal experts enhances your client experience to ultimately generate a robust client interaction. The challenge of content marketing is a common concern - the latest figures show that 50% of content marketers/generators find it difficult to create an efficient quantity of content on a consistent basis*.  Managing the content process is a key contributor to optimal outcomes. 

In this workshop, find out how to: 

  • Craft compelling content for blogs and social media that gets noticed and read.
  • Calibrate your goals with an organizational and actionable content strategy.
  • Express your perspective: Adding your own insights and guidance, authentically, like the industry expert you are to rise above the others - both in the written word and with the powerful effect of video.
  • Quality over Quantity: Content curation and creating unique high-quality perspectives for your audience that resonates thereby avoiding the dilemma of content for content's sake.
  • Tap into the power of content technology and channels in the context of the client community ecosphere.
  • Integrate and tie-in brand - your own and law firm.

*Linked In and Content Marketing Institute, 2015. 

Resources used for this seminar:

  • Intertwining Thought Leadership with Content for Niche Audiences” – By Rosemary Beach
  • “The 4 Steps to Content Marketing Enlightment” – By curata.com, with sources from The Content Marketing Institute & Marketing Profs.
  • The Content Marketing Pyramind” - By curata.com, with sources from The Content Marketing Institute & Marketing Profs.

Speaker(s)

Supporting Firms

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  • Koskie Minsky
  • Blouin Dunn
  • Haber Lawyers 14feb19
  • RossMcBride
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  • rogers partners
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  • Matthews Dinsdale 1feb19
  • Dueck-Sauer-Jutzi-Noll
  • MillerThomson
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  • WARDs Legal - grayscale
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  • Marks + Clerk 18may18
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  • O'Sullivan
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  • BlaneyMcMurtry
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