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Event Details

Date: Wed. Sep 03, 2014
Time: 12:00 PM - 2:00 PM

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Location

Fogler, Rubinoff LLP
77 King Street West
Suite 3000
TD Centre, North Tower

 

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Hands-on LinkedIn for Law Firms

Description

Just about everyone has a LinkedIn profile, but is it giving a better connection with prospects, clients, candidates, and your younger colleagues? Or have you used a set-and-forget strategy and it appears that you have been forgotten - except by people you don't care about?

 

In this fast-paced session, you will learn:

  • How to improve the LinkedIn profile so that you can be found
  • Broadcast and content strategy: using LinkedIn to demonstrate capability and expertise
  • Exploring the question of network size (Hint: bigger is not always better.)  
  • Five minutes a day: Monitoring the social conversation for business development and better client relationships. 
  • From passive to proactive: activities that pay off - and a few that never will. 

The session will also include a "hot seat" live feedback of volunteer LinkedIn profiles.  

 

Laptops optional: If you know the basics of LinkedIn, then bring your laptop, follow along, and "execute" the ideas during the workshop.  If you are relatively new to LinkedIn, you may prefer to observe the presentation, take notes, and execute later.

Our speaker, Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” firm, and was an executive at an American public company.  He has been intimately involved in Internet strategy since 1994, when he put the Toronto Star online (as well as over 100 other major organizations since then.) 

 

Randall is the president of 108 ideaspace, lectures at the Schulich School of Business, blogs for the Huffington Post, and hosts Professionally Speaking TV.  Randall is the author of seven books including the Online PR and Social Media seriesSocial Media for Business and the just-released Everything Guide to Starting an Online Business. He has appeared on numerous TV and radio shows, and has been profiled in all national media. 

 

Randall serves on the National Board of the Canadian Association of Professional Speakers, and has earned a CFA, MBA, and CMC.  More at www.108ideaspace.com and www.RandallCraig.com.

 

 

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