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September 25 - September 28, 2019
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Grand Event AB
Personal Brands Matter
"Your brand is what people say about you when you're not in the room"
- Jeff Bezos
Building on a presentation Zena gives to the L3 students at Cornell Law School every Fall, and referencing My Non Life, 3Geeks and Law Blog Post, Zena will explore and demonstrate why personal branding and differentiation is a critical element to success for allied professionals in law firms. The session will explore how to define one’s brand, why it is critical in the legal profession, now more than ever to have a brand, how to live up to your brand promise.
In this session, you will learn: