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Marketing and Events Speciatlist


Job Details

Firm Name: DLA Piper (Canada) LLP
Posted: Thu. Apr 11, 2019
Location: Downtown Toronto

Job Type

  • Marketing

Marketing and Events Speciatlist

 DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, positioning us to help companies with their legal needs around the world.  Our mission is to be the leading global business law firm.  DLA Piper (Canada) LLP is one of Canada’s leading law firms with a team of innovative, proactive and dedicated lawyers, administrative and support staff who serve our clients in Canada and around the world.  

If you are talented in providing unprecedented service, are enthusiastic and a team player, we are looking for you. We are currently looking for a Marketing and Events Specialist to join our Business Development/Marketing department and invite you to review the job description.

Responsibilities and Duties

Sponsorships and Advertising: 

  • Assess sponsorship and advertising opportunities and make recommendations on the best options to pursue. Use tracking system for all firm sponsorships and advertisements, including declined opportunities;

  • Manage and coordinate the sponsorship requirements, including facilitating payment and managing logistics for the sponsorship such as booking a table at a conference, ensuring logos and advertising are provided within deadlines, organizing booth requirements, setting-up booth if located in Vancouver, etc.;

  • Manage and coordinate the advertising requirements, including facilitating payment and insertion orders/booking forms and working with the Marketing Manager and Digital Designer to develop the creative briefs and ads;

  • Track all sponsorships and advertising requests, including detailed information (such as who made the request/participated, was it approved or declined, total costs, what the results and outcomes were) determining the ROI, seeking feedback from all involved, and documenting recommendations for value of future sponsorship and/or ad placement;

  • Seek approval directly from the appropriate OMPs, and draft memos for annual sponsorships and advertising for particular practice groups in advance for the OMPs to evaluate at the start of each year.

  • Sponsorships include table purchases to events, dinners, galas, etc. Work with lead lawyers on filling tables, manage RSVPs, and coordinate additional details, such as sending logo and marketing collateral. 

Events Management: 

  • Lead and manage the events for the Western Canada offices, specifically in Vancouver and Edmonton. Some logistical items include the following: book venues, maintain event budgets, work with lead lawyers on key details, work with caterers and decide on menus, organize seating arrangements, ensure invitation lists are updated and invitations are sent, site visits to see event spaces in advance to plan room set up, etc.;

  • Create large-scale and detailed budgets, such as retreat budget, flight booking estimates, food and beverage estimates, etc.;

  • Facilitate the printing and delivery of all marketing collateral, such as binders, presentations, etc.;

  • If events are local, facilitate the set up and registration of the event including supplying name badges for attendees, handouts, organize appropriate signage, etc.;

  • Collect event feedback from lawyers to determine ROI and for future events. 

League Tables and Rankings & Directories 

  • Ongoing maintenance of the Deals Database, includes adding new deals as they are sent to marketing;

  • Submit deal information to league tables (i.e. Thomson Reuters, Mergermarket, Bloomberg, Lexpert, etc.) on a quarterly basis and send matters to Digital Communications Coordinator, in US office;

  • Submit large deals and cases to Lexpert Magazine’s Big Deals;

  • Complete Legal Directories such as Chambers Canada submissions, Legal 500 submissions, and general submissions for various practice groups. This includes working with lawyers on collection of matters, researching matter details on SEDAR, and Google, collecting and drafting practice group information, and collecting referees;

  • Act as moderator for research interview calls and pre and post interview calls and emails with the lead lawyers. May include developing client list and supplementary materials to send to researcher. 

Project Management and General Marketing Support: 

  • Delegate and oversee projects with Marketing Assistant, such as lawyer biography update project and CBA profiles;

  • Update lawyer and law firm directories, such as BIV Largest Law Firms, Lexpert Lists, Alberta Law Firms and Legal Services Directory, and Thomson Reuters, etc.;

  • Planning and management of annual Lawyers’ Retreat, includes working with Digital Designer to have communications drafted, creating signage, event agenda, logistics for day-of, meal, activities, etc.

  • Act as back-up to the Proposal Writer in the drafting/editing of pitch presentations, preparing proposals and RFP responses;

  • Delegate and assist Marketing Assistant with ordering and inventory of firm promotional items. Includes researching items, meeting with vendors, coordinating with other Canadian offices, etc.;

  • Assist with responding to requests such as copies of photos, bios, brochures, etc. and participate in a variety of special projects as needed to assist the marketing team.  

    Qualifications and Skills

  • Minimum of 3 years’ experience in a Marketing department, preferably in a law firm or professional services environment;

  • Degree, Diploma or Certificate in Marketing is an asset;

  • Strong writing skills;

  • Excellent organizational and time management abilities required to prioritize a high volume of tasks or competing priorities;

  • Dedicated to providing service beyond expectation;

  • Excellent communication and interpersonal skills;

  • Proven problem-solving skills with the ability to visualize and deliver creative solutions;

  • Ability to manage multiple internal clients and be adaptable to the needs of each.

We thank all candidates for their interest, however, only short-listed candidates will be contacted.

Please forward your resume to:


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