TLOMA Marketing SIG - Creating Clarity: Managing Lawyer Marketing Requests
Description
In today’s legal environment, marketing and business development professionals are expected to do more than execute requests — they’re expected to act as strategic partners in firm growth, client development, thought leadership, and brand positioning.
But too often, unclear communication, rushed requests, and mismatched expectations create friction, inefficiency, and frustration on both sides.
This session explores how marketing, BD, and operations professionals can create healthier, more effective working relationships with lawyers —and drive better outcomes—by building better systems, clearer briefing processes, and stronger communication practices.
We’ll discuss practical tools for managing lawyer requests, improving presentations and content workflows, and using AI strategically to create, repurpose and extend the value of firm content.
Attendees will leave with practical frameworks, actionable ideas, and a fresh perspective on how operational clarity and collaboration can transform the way their firms work.
Speaker(s)