TLOMA Marketing SIG - Bridging Traditional and Modern Approaches: How Tech Tools Can Drive Law Firm Growth
Description
As law firms evolve, there’s a growing need to balance time-tested referral practices with modern tech-driven business development strategies. This session will explore how automation, AI, and client intake tools can complement traditional methods, creating a unified approach to firm growth and client acquisition.
Tailored for law office managers, COOs, and administrators at small to mid-sized firms, this session will cover:
- Practical ways to integrate AI-powered lead generation and intake tools without disrupting existing workflows
- Strategies to encourage firm-wide adoption of new technologies, regardless of practice style or comfort level
- How automation can enhance — not replace — relationship-building and traditional business development
- Actionable takeaways, including a curated resource guide for immediate implementation
Participants will leave equipped with insights and strategies to strengthen their firm's client pipeline, improve operational efficiency, and demonstrate the revenue impact of smart technology adoption.
Speaker(s)
Registration Fee
- TLOMA Members: Free of charge
- Non-Members: $84.75 ($75.00 + HST)
ATTENDEES
Members are welcome to invite colleagues and prospective members from their firm who may benefit from this session.
Registration Deadline
Mon. Jun 02, 2025
Registration Instructions
Cancellation & Substitution Policy
If you register and are unable to attend the webinar, you have two options:
- Send another TLOMA member from your firm at no additional cost.
- Send a non-member for a fee of $84.75 ($75.00 + HST).
Payment for substitutions must be provided to TLOMA before the event. Any cancellations require at least 24 hours' notice.