Content marketing and thought leadership continues to be king in the marketing stratosphere for professional services firms. Once fresh and new content is developed, the question becomes “How Do You Market It?” The most obvious answer is a post on LinkedIn or if your firm has subscribed to a news service or a third-party aggregator such as Mondaq or Lexology, wide distribution will get your content viewed and read to a broader audience.
One more, and easily forgotten tool, is Search Engine Optimization. SEO continues to evolve in ways possible through improving analytics and google-based analytics. There will be a quick refresh on content marketing that sets the pathways for the best SEO.
There is no charge for a TLOMA Member to attend this event. A non-member fee of $67.80 ($60.00 + HST) will apply. Payment is to be provided to TLOMA prior to the event.
If you wish to attend this SIG via Video Webcast, please indicate in your registration. Details of the Video Webcast will follow closer to the date of the event.
Members are encouraged to invite individuals and prospective members from their firm who may benefit from this topic.
LMA Members: $25.00 plus HST ($28.25)
In an effort to align with TLOMA membership requirements, any LMA member attending a TLOMA event must also be an employee of a law firm.
A buffet lunch will be provided.
Mon. Mar 04, 2019
To REGISTER, click on the REGISTER button on the top left.
Please indicate any dietary restrictions with your registration.
24 hours’ notice is required for cancellation of all reservations. No-Shows will be charged $67.80 ($60.00 + HST). If you are registered and cannot attend the seminar, you can always send another TLOMA member from your firm for no charge or send a non-member for the fee of $67.80 ($60.00 + HST).