Content marketing and thought leadership continues to be king in the marketing stratosphere for professional services firms. Once fresh and new content is developed, the question becomes “How Do You Market It?” The most obvious answer is a post on LinkedIn or if your firm has subscribed to a news service or a third-party aggregator such as Mondaq or Lexology, wide distribution will get your content viewed and read to a broader audience.
One more, and easily forgotten tool, is Search Engine Optimization. SEO continues to evolve in ways possible through improving analytics and google-based analytics. There will be a quick refresh on content marketing that sets the pathways for the best SEO.