Coming Up Through the Ranks
A panel discussion on legal ranking directories
Directory submissions are law firm marketing departments’ worst nightmare after the dreaded holiday cards. Lawyers find the submission process frustrating, but they are even more frustrated when they see their competitors’ names ranked above their own. How can we help our firms achieve rankings—and make the most of them once achieved?
This panel discussion features representatives of Lexpert, Best Lawyers, and Chambers Global, plus a seasoned law firm marketing director.
Moderator: Margaret McCaffery, president, Canterbury Communications
Margaret McCaffery is president of Canterbury Communications, a Toronto agency specializing in marketing and communications for professional services firms. She has advised many law firms, ranging from large national firms to sole practices, on everything from recruitment communications to directory strategies.
Edward Shum is the editor at Chambers and Partners overseeing the Africa, Canada, Caribbean, Middle East and Global-wide sections in the Chambers Global guide.
Joanna Haber is deputy editor for the Chambers Global guide. Although based in London, Joanna hails from Montreal and is a graduate of Carleton University.
Jean Cumming is editor-in-chief/market director for Lexpert published by Thomson Reuters. A non-practising lawyer, Jean has built her career in legal publishing and writing. She now oversees the content of Lexpert’s directories, award shows and magazine. She has also appeared as a legal journalist on various news television shows.
Elizabeth Petit is director of research & development and managing editor for Best Lawyers and Best Law Firms. She currently directs projects in over 65 countries around the world involving lawyers, firm management, marketing teams and clients.
Alison Janzen is Director of Marketing for Torkin Manes LLP in Toronto. A 16-year veteran of law firm marketing, Alison has been involved in all aspects of the marketing function in four major law firms.