Implementing a Social Media Strategy
Description
| Implementing a Social Media Strategy
Social Media use has exploded over the last three years and platforms like Twitter, YouTube and LinkedIn are increasingly being utilized by lawyers and law firms for marketing, legislative & industry news, lead generation and networking purposes. This session will walk through the process of implementing a social media strategy which includes drafting a social media policy, evaluating and recommending the best platform, providing guidance and training for lawyers and ongoing considerations. The presentation will cover:
• what to include in a social media policy;
• things to consider when getting started;
• advantages/disadvantages to each mainstream platform;
• new social media tools that have potential; and
• useful resources for keeping up to date.
Our Speaker Heather Colman is a Knowledge Management Specialist at Hicks Morley, responsible for developing leading edge technology solutions and processes for managing intellectual capital and work product. Heather has expertise in social intranet software, document management, and social networking tools that help improve collaboration, knowledge sharing and information retrieval. Heather works closely with the IT and Marketing groups at Hicks Morley, is a member of the firm’s Social Media Committee, participates in firm wide Knowledge Management initiatives. Heather is a legal marketing columnist for SLAW, Canada’s Online Legal Magazine, and speaks frequently at conferences, seminars and workshops.