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Event Details

Date: Tue. May 03, 2011
Time: 12:00 AM

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Location

Minden Gross LLP
145 King Street West
Suite 2200
Toronto, Ontario M5H 4G2

Associated Documents

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A Brand is not a Logo

Description

Nigel Smith; CEO and Creative Director at Hahn Smith Design will discuss how your brand and brand experience helps to differentiate you from your competition and build business.

Topics covered will include:

  • What is a brand?
  • Understanding how your brand interacts with clients, potential clients, and employees
  • The importance of consistency in brand application
  • How do you monitor that consistency?
  • How to create brand systems? (Your brand experience from digital, through to print, to your office setting)
  • What can you expect in the process?
  • The power of research - understanding the landscape
  • Developing a brand "tool kit"
  • What to look for in a branding partner and how to get results
  • How do you sell Branding to the Senior Partners?

Speaker info:

Nigel Smith, is a designer, art director and photographer by education, and a businessman through experience. He has worked in London, Milan and Toronto, and has taught at Harvard. Hahn Smith Design is a pre-eminent international branding and communications firm founded in Toronto in 1995. Hahn Smith Design has extensive experience developing design communications for clients in a wide variety of sectors, including the financial, educational, cultural, retail and corporate.

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