Description
Nigel Smith; CEO and Creative Director at Hahn Smith Design will discuss how your brand and brand experience helps to differentiate you from your competition and build business.
Topics covered will include:
- What is a brand?
- Understanding how your brand interacts with clients, potential clients, and employees
- The importance of consistency in brand application
- How do you monitor that consistency?
- How to create brand systems? (Your brand experience from digital, through to print, to your office setting)
- What can you expect in the process?
- The power of research - understanding the landscape
- Developing a brand "tool kit"
- What to look for in a branding partner and how to get results
- How do you sell Branding to the Senior Partners?
Speaker info:
Nigel Smith, is a designer, art director and photographer by education, and a businessman through experience. He has worked in London, Milan and Toronto, and has taught at Harvard. Hahn Smith Design is a pre-eminent international branding and communications firm founded in Toronto in 1995. Hahn Smith Design has extensive experience developing design communications for clients in a wide variety of sectors, including the financial, educational, cultural, retail and corporate.