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Event Details

Date: Wed. Oct 22, 2008
Time: 12:00 AM

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Location

Minden Gross LLP
145 King Street West, Suite 2200
Toronto, ON M5H 4G2

Associated Documents

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Staffing the Marketing Department

Description

Staffing the Marketing Department

Marketing in law firms has moved from being anything that’s not a billable hour to strategically defined roles ranging from business development to event management. Medium sized and small firms struggle with whether they’re “big enough” to have their own marketing department and what its function should be if they do. This discussion will cover the following topics:

  • Know what you need: define goals, then find the right people or services to help you reach them
  • Rent or buy: What functions are better outsourced? What do you need in-house?
  • Who and how to hire: get position descriptions written by someone who has run a law firm marketing department
  • Using existing staff: how to get the best results without having anything else fall through the cracks

Supporting Firms

  • LeClair Logo
  • SparkLaw
  • Dentons
  • Grosman, Gale 2nov17
  • Cumming & Partners
  • logo_goodmans
  • logo_ricketts_harris
  • Chappell Partners Logo
  • Harris Law Logo
  • logo_sullivan_festeryga
  • Henien Hutchison LLP
  • logo_pmlaw
  • Lenczner Slaght resized
  • Green + Spiegel logo 31jul17
  • Blouin Dunn
  • Rueters LLP 5mar18
  • Stockwoods Logo
  • logo_barriston
  • MillerThomson
  • Kormans Logo
  • Dueck-Sauer-Jutzi-Noll
  • member_minden_gross
  • LLF_LAWYERS
  • logo_bennet_jones
  • logo_madorin
  • logo_keyser
  • logo_zuber
  • HRG.logo
  • MacDonald & Partners logo
  • Cavalluzzo LLP_Logo
  • RossMcBride
  • O'Connor MacLeod Hanna LLP
  • Waddell Phillips
  • logo_kronis
  • hummingbird
  • logo_Osler_hoskin
  • logo_chappell_partners
  • logo_robins
  • McTague Logo
  • Crawford Chondon & Partners LLP 24feb20
  • logo_smith_valeriote
  • heuristica
  • GMA Full Name Logo
  • Reybroek140x60 resized
  • logo_dlapiper
  • logo_ridout
  • logo_macdonald_sager
  • Nelligan 14aug17
  • logo_lerners
  • logo_norton
  • Reves Richarz LLP
  • GWLG_GRAYSCALE
  • Levitt LLP Logo
  • logo_dale_and_lessmann
  • logo_mcleish_orlando
  • logo_sokllp
  • logo_benson
  • O'Sullivan
  • logo_shibley
  • Fox Vanounou Porcelli 29aug19
  • Beard Winter Logo black white - New
  • Koskie Minsky
  • logo_sherrard
  • Daoust_Vukovich
  • Loopstra Nixon logo 140w greyscale
  • Simpson Wigle greyscale 26jul17
  • AUM Law Logo 22nov18
  • rogers partners
  • logo_oatley
  • Minken Employment Lawyers logo 14aug17
  • Tupman + Bloom 3mar20
  • logo_hull_hull
  • member_hicks_morley
  • Laxton Glass
  • logo_goodmans
  • Rayman Beitchman LLP 2mar18
  • logo_giesbrecht
  • logo_willms_shier
  • Davies Howe
  • member_weirfoulds
  • balesBeall
  • member_blg
  • Marks + Clerk 18may18
  • dutton_brock
  • logo_hsh
  • Walker Head Lawyers 27sept19 - greyscale.
  • fogler-rubinoff
  • logo_wilson_vukelich
  • Mills + Mills
  • Deloitte Tax Law
  • Giffen Lawyers
  • logo_wildeboer
  • member_torkin_manes
  • aviva_lawyers
  • CLYDE + Co 2aug17
  • Goldblatt
  • WARDs Legal - grayscale
  • Riches McKenzie 11oct17
  • Haber Lawyers 14feb19
  • BakerMcKenzie
  • dickinsonwright
  • logo_guberman
  • Gillian Hnatiw 2
  • logo_bennet_jones
  • logo_sotos
  • logo_bernardi_llp_5405 (greyscale)
  • MONTEITH RITSMA PHILLIPS PROFESSIONAL CORPORATION - greyscale
  • member_tgf
  • logo_bereskin_parr
  • BlaneyMcMurtry
  • Matthews Dinsdale 1feb19
  • logo_dw
  • logo_chaitons
  • logo_torys
  • logo_gardiner_roberts
  • logo_harris-sheaffer
  • logo_cassels
  • Piasetzki

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