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Event Details

Date: Wed. Oct 22, 2008
Time: 12:00 AM

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Location

Minden Gross LLP
145 King Street West, Suite 2200
Toronto, ON M5H 4G2

Associated Documents

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Staffing the Marketing Department

Description

Staffing the Marketing Department

Marketing in law firms has moved from being anything that’s not a billable hour to strategically defined roles ranging from business development to event management. Medium sized and small firms struggle with whether they’re “big enough” to have their own marketing department and what its function should be if they do. This discussion will cover the following topics:

  • Know what you need: define goals, then find the right people or services to help you reach them
  • Rent or buy: What functions are better outsourced? What do you need in-house?
  • Who and how to hire: get position descriptions written by someone who has run a law firm marketing department
  • Using existing staff: how to get the best results without having anything else fall through the cracks

Supporting Firms

  • Dueck-Sauer-Jutzi-Noll
  • logo_lerners
  • logo_bennet_jones
  • Henien Hutchison LLP
  • logo_bereskin_parr
  • Giffen Lawyers
  • logo_bernardi_llp_5405 (greyscale)
  • logo_benson
  • MONTEITH RITSMA PHILLIPS PROFESSIONAL CORPORATION - greyscale
  • Crawford Chondon & Partners LLP 24feb20
  • CLYDE + Co 2aug17
  • Riches McKenzie 11oct17
  • logo_smith_valeriote
  • logo_chappell_partners
  • HRG.logo
  • logo_guberman
  • Gillian Hnatiw 2
  • Mills + Mills
  • logo_norton
  • Deloitte Tax Law
  • logo_Osler_hoskin
  • logo_madorin
  • GMA Full Name Logo
  • logo_sokllp
  • member_weirfoulds
  • Simpson Wigle greyscale 26jul17
  • Reves Richarz LLP
  • Levitt LLP Logo
  • logo_gardiner_roberts
  • logo_ricketts_harris
  • Goldblatt
  • logo_robins
  • Cumming & Partners
  • logo_keyser
  • logo_dale_and_lessmann
  • member_torkin_manes
  • heuristica
  • logo_dw
  • LeClair Logo
  • Loopstra Nixon logo 140w greyscale
  • logo_hull_hull
  • GWLG_GRAYSCALE
  • Blouin Dunn
  • Fox Vanounou Porcelli 29aug19
  • BlaneyMcMurtry
  • Marks + Clerk 18may18
  • logo_dlapiper
  • member_blg
  • logo_macdonald_sager
  • WARDs Legal - grayscale
  • logo_bennet_jones
  • logo_willms_shier
  • logo_ridout
  • MacDonald & Partners logo
  • member_minden_gross
  • SparkLaw
  • logo_giesbrecht
  • logo_wilson_vukelich
  • logo_barriston
  • Beard Winter Logo black white - New
  • Lenczner Slaght resized
  • O'Connor MacLeod Hanna LLP
  • logo_sherrard
  • member_tgf
  • Harris Law Logo
  • Stockwoods Logo
  • logo_pmlaw
  • Laxton Glass
  • Daoust_Vukovich
  • Koskie Minsky
  • Waddell Phillips
  • Haber Lawyers 14feb19
  • logo_mcleish_orlando
  • AUM Law Logo 22nov18
  • fogler-rubinoff
  • Grosman, Gale 2nov17
  • rogers partners
  • MillerThomson
  • Green + Spiegel logo 31jul17
  • dutton_brock
  • logo_sotos
  • logo_wildeboer
  • logo_kronis
  • Reybroek140x60 resized
  • logo_shibley
  • balesBeall
  • O'Sullivan
  • logo_goodmans
  • Tupman + Bloom 3mar20
  • Matthews Dinsdale 1feb19
  • logo_torys
  • logo_hsh
  • Rueters LLP 5mar18
  • logo_harris-sheaffer
  • Dentons
  • LLF_LAWYERS
  • Minken Employment Lawyers logo 14aug17
  • logo_chaitons
  • Rayman Beitchman LLP 2mar18
  • logo_goodmans
  • aviva_lawyers
  • Chappell Partners Logo
  • McTague Logo
  • member_hicks_morley
  • dickinsonwright
  • hummingbird
  • BakerMcKenzie
  • Piasetzki
  • Kormans Logo
  • RossMcBride
  • logo_cassels
  • logo_oatley
  • Davies Howe
  • Cavalluzzo LLP_Logo
  • logo_sullivan_festeryga
  • Nelligan 14aug17
  • Walker Head Lawyers 27sept19 - greyscale.
  • logo_zuber

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