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Event Details

Date: Wed. Oct 22, 2008
Time: 12:00 AM

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Location

Minden Gross LLP
145 King Street West, Suite 2200
Toronto, ON M5H 4G2

Associated Documents

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Staffing the Marketing Department

Description

Staffing the Marketing Department

Marketing in law firms has moved from being anything that’s not a billable hour to strategically defined roles ranging from business development to event management. Medium sized and small firms struggle with whether they’re “big enough” to have their own marketing department and what its function should be if they do. This discussion will cover the following topics:

  • Know what you need: define goals, then find the right people or services to help you reach them
  • Rent or buy: What functions are better outsourced? What do you need in-house?
  • Who and how to hire: get position descriptions written by someone who has run a law firm marketing department
  • Using existing staff: how to get the best results without having anything else fall through the cracks

Supporting Firms

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  • Dueck-Sauer-Jutzi-Noll
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  • aviva_lawyers
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  • O'Sullivan
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  • CLYDE + Co 2aug17
  • member_weirfoulds
  • WARDs Legal - grayscale
  • heuristica
  • logo_hsh
  • logo_goodmans
  • dutton_brock
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  • Lenczner Slaght resized
  • Kormans Logo
  • Daoust_Vukovich
  • Marks + Clerk 18may18
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  • Chappell Partners Logo
  • Grosman, Gale 2nov17
  • BakerMcKenzie
  • O'Connor MacLeod Hanna LLP
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  • member_tgf
  • RossMcBride
  • logo_cassels
  • logo_bennet_jones
  • logo_Osler_hoskin
  • logo_goodmans
  • logo_lerners
  • Haber Lawyers 14feb19
  • Simpson Wigle greyscale 26jul17
  • Cumming & Partners
  • Deloitte Tax Law
  • Reves Richarz LLP
  • logo_mcleish_orlando
  • Riches McKenzie 11oct17
  • logo_sullivan_festeryga
  • Mills + Mills
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  • hummingbird
  • Beard Winter Logo black white - New
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  • Walker Head Lawyers 27sept19 - greyscale.
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  • Goldblatt
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  • Rayman Beitchman LLP 2mar18
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  • Tupman + Bloom 3mar20
  • Nelligan 14aug17
  • MillerThomson
  • MONTEITH RITSMA PHILLIPS PROFESSIONAL CORPORATION - greyscale
  • SparkLaw
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  • Davies Howe
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  • Minken Employment Lawyers logo 14aug17
  • rogers partners
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  • Stockwoods Logo
  • AUM Law Logo 22nov18
  • Giffen Lawyers
  • logo_torys
  • logo_zuber
  • Gillian Hnatiw 2
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  • logo_barriston
  • Rueters LLP 5mar18
  • logo_willms_shier
  • logo_wilson_vukelich
  • Piasetzki
  • Levitt LLP Logo
  • Green + Spiegel logo 31jul17
  • logo_chappell_partners
  • logo_dlapiper
  • Koskie Minsky
  • logo_norton
  • logo_benson
  • BlaneyMcMurtry
  • member_blg
  • dickinsonwright
  • LLF_LAWYERS
  • Henien Hutchison LLP
  • balesBeall
  • Laxton Glass
  • Waddell Phillips
  • Matthews Dinsdale 1feb19
  • Loopstra Nixon logo 140w greyscale
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