Sarah Hayward
Executive Director, Functions, Industries and Geographic Marketing,
KPMG Canada
*Views expressed here are my own*
Senior marketing leader with a career-focus on professional service organizations.
Focus on driving revenue by building the reputation of the firm and its Partners in strategic areas of growth by carrying out the following responsibilities:
- Work with firm leadership and their growth teams to lead the strategic development, deployment and measurement of local marketing and communications plans;
- Collaborate with marketing colleagues across Canada to maximize local and National marketing impact through sharing of best practices, resources and campaigns.
- Manage, motivate and develop a team of marketing professionals in a geographically dispersed team;
- Active member of National Marketing Leadership team;
- Proposal presentation coaching; and
- Effective operational and marketing budget management.