Morgan MacLeod - Panel Discussion - Thought Leadership; The Changes and What is Here to Stay?
It’s not just coincidence that Morgan and marketing start with the same letter. Morgan has been in the business from the beginning, first marketing herself as a child actor in the hyper-competitive and cutthroat Film and Television industry with the scars to prove it. When the residual cheques from a variety of commercials stopped rolling in, Morgan decided it was time to get a real job.
After graduating from Western University with an Honours degree in Sociology and Film, she spent several years crunching numbers as a research analyst for Strategic Projections and subsequently as Research Manager of the Comedy Network and Newsnet. Wanting to broaden her horizons (and stop doing math), Morgan moved laterally--with a slight incline--over to the Marketing Manager of Programming at CTV, where she looked after the B2B marketing of CTV's programs to advertisers and building sponsorship programs with value. Following that five year stint, Morgan joined the TorStar family as the Manager of Marketing and Branding at The Hamilton Spectator and CityMedia.
As a life-long learner (i.e. book-nerd), Morgan has continued her education with a Marketing Management Certificate through Ryerson University’s G. Raymond Chang School. She has also taken several Executive Marketing courses at the Shulich Executive Education. She now dabbles excessively in Improv, taking several courses at the illustrious Second City in Toronto. www.cubiclefugitive.com.