skip to main content

Back

 

Event Details

Date: Thu. Oct 29, 2020
Time: 12:00 PM - 1:00 PM

Add event to: ICal Outlook Google Calendar

Location

THIS WILL BE A WEBINAR ONLY.

TLOMA Marketing SIG - Selling Happiness:

Description

How to create customer experiences that inspire loyalty and drive referrals.

It has become a common belief that to win the loyalty of customers, you must continuously exceed their expectations. And anything less is a recipe for failure.

But how can a business exceed customer expectations when each customer is unique? Even if they could, doing so puts a huge strain on resources and increases transaction costs. And everyone knows that the more a customer’s expectations are exceeded, the more they will expect.

Now there’s a better way. And it doesn’t involve exceeding expectations. Groundbreaking research shows that gaining customer loyalty is not about business strategies. It’s about human behaviour. How we communicate and make people feel has the greatest impact on what brands they become loyal to.

Not only does this approach work, it saves time, reduces costs, increases sales, and keeps customers coming back. And as a bonus, it also improves employee morale.

In this presentation, Marc delivers insights and strategies that have resulted in a paradigm shift in how companies communicate and service their customers. The processes shared have raised customer satisfaction scores and increased sales for hundreds of companies from multiple industries.

Delivered in Marc’s well-known style of storytelling and humour, his content will empower and inspire attendees to make positive changes that deliver measurable results.

Mark Gordon video image

Speaker(s)

Supporting Firms

  • member_weirfoulds
  • logo_bernardi_llp_5405 (greyscale)
  • Stockwoods Logo
  • logo_sotos
  • logo_harris-sheaffer
  • logo_goodmans
  • HRG.logo
  • logo_dale_and_lessmann
  • GWLG_GRAYSCALE
  • Gillian Hnatiw 2
  • Beard Winter Logo black white - New
  • WARDs Legal - grayscale
  • aviva_lawyers
  • O'Connor MacLeod Hanna LLP
  • member_torkin_manes
  • logo_willms_shier
  • Blouin Dunn
  • logo_hull_hull
  • logo_sokllp
  • logo_sullivan_festeryga
  • LeClair Logo
  • Minken Employment Lawyers logo 14aug17
  • BlaneyMcMurtry
  • Haber Lawyers 14feb19
  • logo_guberman
  • logo_ridout
  • Mills + Mills
  • GMA Full Name Logo
  • rogers partners
  • logo_cassels
  • Henien Hutchison LLP
  • Laxton Glass
  • logo_zuber
  • Grosman, Gale 2nov17
  • member_blg
  • Davies Howe
  • AUM Law Logo 22nov18
  • BakerMcKenzie
  • Koskie Minsky
  • logo_gardiner_roberts
  • Cumming & Partners
  • CLYDE + Co 2aug17
  • Reybroek140x60 resized
  • logo_hsh
  • Fox Vanounou Porcelli 29aug19
  • Goldblatt
  • Levitt LLP Logo
  • logo_shibley
  • logo_pmlaw
  • Reves Richarz LLP
  • MillerThomson
  • MONTEITH RITSMA PHILLIPS PROFESSIONAL CORPORATION - greyscale
  • SparkLaw
  • Waddell Phillips
  • balesBeall
  • Piasetzki
  • LLF_LAWYERS
  • logo_goodmans
  • logo_torys
  • Lenczner Slaght resized
  • Cavalluzzo LLP_Logo
  • O'Sullivan
  • Matthews Dinsdale 1feb19
  • McTague Logo
  • logo_chaitons
  • logo_bennet_jones
  • logo_robins
  • logo_oatley
  • logo_ricketts_harris
  • logo_wilson_vukelich
  • member_tgf
  • logo_keyser
  • member_minden_gross
  • logo_barriston
  • Rayman Beitchman LLP 2mar18
  • Dueck-Sauer-Jutzi-Noll
  • logo_wildeboer
  • Marks + Clerk 18may18
  • Daoust_Vukovich
  • Deloitte Tax Law
  • logo_chappell_partners
  • Tupman + Bloom 3mar20
  • Loopstra Nixon logo 140w greyscale
  • Giffen Lawyers
  • RossMcBride
  • Crawford Chondon & Partners LLP 24feb20
  • logo_benson
  • heuristica
  • Chappell Partners Logo
  • logo_sherrard
  • Riches McKenzie 11oct17
  • logo_giesbrecht
  • dickinsonwright
  • logo_madorin
  • Kormans Logo
  • logo_dlapiper
  • Walker Head Lawyers 27sept19 - greyscale.
  • MacDonald & Partners logo
  • logo_Osler_hoskin
  • logo_dw
  • logo_smith_valeriote
  • Rueters LLP 5mar18
  • logo_mcleish_orlando
  • logo_lerners
  • dutton_brock
  • Dentons
  • logo_macdonald_sager
  • logo_bennet_jones
  • logo_bereskin_parr
  • Green + Spiegel logo 31jul17
  • fogler-rubinoff
  • logo_norton
  • hummingbird
  • member_hicks_morley
  • Nelligan 14aug17
  • logo_kronis
  • Simpson Wigle greyscale 26jul17
  • Harris Law Logo

TLOMA Logo

© 2014 TLOMA. All Rights Reserved. 
Privacy Policy