Staffing the Marketing Department
Description
Staffing the Marketing Department
Marketing in law firms has moved from being anything that’s not a billable hour to strategically defined roles ranging from business development to event management. Medium sized and small firms struggle with whether they’re “big enough” to have their own marketing department and what its function should be if they do. This discussion will cover the following topics:
- Know what you need: define goals, then find the right people or services to help you reach them
- Rent or buy: What functions are better outsourced? What do you need in-house?
- Who and how to hire: get position descriptions written by someone who has run a law firm marketing department
- Using existing staff: how to get the best results without having anything else fall through the cracks