Workshop 1B: Marketing That Matters: Practical Growth Strategies for Every Role in Your Firm
Wed, Sep 23, 2026
10:15 AM
- 11:00 AM
Speaker(s):
Darian Kovacs
Location:
Webster C
Marketing isn’t just for the marketing department. In today’s legal landscape, every role in a firm has the opportunity to drive growth and demonstrate measurable value.
In this practical, hands-on session, Darian will break down what actually works right now in professional services marketing. From understanding which types of posts generate the strongest engagement, to using the latest tools to uncover client-driven content ideas, attendees will walk away with actionable strategies they can apply immediately.
Designed for partners, associates, office managers, and firm administrators alike, this session will explore:
1. How to contribute to firm growth regardless of your title
2. How to create content that consistently drive engagement and credibility
3. Simple data tools that make content creation easier and more strategic
Whether you're looking to expand your responsibilities, support your firm’s marketing efforts, or position yourself for greater leadership (and compensation), this session will provide practical ideas you can implement right away.