TLOMA Marketing SIG - Creating Clarity: Managing Lawyer Marketing Requests
Description
In today’s legal environment, marketing and business development professionals are expected to do more than execute requests — they’re expected to act as strategic partners in firm growth, client development, thought leadership, and brand positioning.
But too often, unclear communication, rushed requests, and mismatched expectations create friction, inefficiency, and frustration on both sides.
This session explores how marketing, BD, and operations professionals can create healthier, more effective working relationships with lawyers —and drive better outcomes—by building better systems, clearer briefing processes, and stronger communication practices.
We’ll discuss practical tools for managing lawyer requests, improving presentations and content workflows, and using AI strategically to create, repurpose and extend the value of firm content.
Attendees will leave with practical frameworks, actionable ideas, and a fresh perspective on how operational clarity and collaboration can transform the way their firms work.
Speaker(s)
Registration Fee
- TLOMA Members: Free of charge
- Non-Members: $90.40 ($80.00 + HST)
ATTENDEES
Members are welcome to invite colleagues and prospective members from their firm who may benefit from this session.
Registration Deadline
Tue. Jul 07, 2026
Registration Instructions
Cancellation & Substitution Policy
If you register and are unable to attend the webinar, you have two options:
- Send another TLOMA member from your firm at no additional cost.
- Send a non-member for a fee of $90.40 ($80.00 + HST).
Payment for substitutions must be provided to TLOMA before the event. Any cancellations require at least 24 hours' notice.