TLOMA Joint Marketing / Finance SIG - The Opportunistic Marketer: Using Metrics and Analysis to Drive Growth
Description
NOTE: This event will be a WEBINAR only.
NOTE: The date of the event is changed to MAY 28, 2020.
Marketing and business development professionals are under greater pressure to demonstrate a return on investment for their initiatives. Top performers are moving swiftly to more robust solutions that can reveal insights that inspire action and deliver results.
In this session we’ll review how you can deploy advanced analysis and measurement tools to enhance law firm operations. We’ll show how analyses on breadth of work, longevity of client interaction, business development return, client stages, experience/talent management, and other core areas are being paired with typical financial metrics to shape firm strategies.
Attendees will gain a better understanding of the new metrics being used to drive law firm performance and will learn incremental steps to advance data consumption by decision-makers.
Speaker(s)