Everything You Wanted To Know To Ensure a Productive and Successful CRM Adoption within Your Firm
Firms have traditionally seen the implementation of CRM as a question of technology. The decision that needed to be made was which system should be purchased. Many firms bought the same system as their peer firms without a clear plan of how they would address the issues that come with a CRM system. Including:
- Addressing the structural challenges that exist within firms; different practice areas have very different businesses,
- Cultural challenges, how do you get lawyers to share their information,
- Benefits were not focused sufficiently on the lawyers, the goal for many was to implement a contacts management or marketing system.
As the landscape has changed so much with so many more CRM platforms available and alternatives to CRM, it is even more important that firms have a clear plan for how to adopt technology and drive user engagement. With the emergence of “Big data” and AI, firms also have to get to grips with rapidly developing data capabilities.
In this session, Michael Warren, Lead Consultant at Stanton Allen, will explore some of the developments in the market over the last few years and identify specific best practices and success stories, to help delegates go away with a plan for how they might drive CRM success in their own firms.
There is no charge for a TLOMA Member to attend this event. A non-member fee of $62.15 ($55.00 + HST) will apply. Payment is to be provided to TLOMA prior to the event.
If you wish to attend this SIG via Webcast, please indicate in your registration. Details of the Webcast will follow closer to the date of the event.
LMA Members: $25.00 plus HST ($28.25)
In an effort to align with TLOMA membership requirements, any LMA member attending a TLOMA event must also be an employee of a law firm.
Members are encouraged to invite individuals and prospective members from their firm who may benefit from this topic.
A buffet lunch will be provided.
Fri. Mar 30, 2018
To REGISTER, click on the REGISTER button on the top left.
Please indicate any dietary restrictions with your registration.
24 hours’ notice is required for cancellation of all reservations. No-Shows will be charged $62.15 ($55.00 + HST). If you are registered and cannot attend the seminar, you can always send another TLOMA member from your firm for no charge or send a non-member for the fee of $62.15 ($55.00 + HST).