TLOMA Marketing SIG - From SEO to AEO: How Law Firms Stay Visible in an AI-Driven Search World
Description
Search has changed and not because SEO stopped working, but because artificial intelligence has changed how information is found, summarized, and trusted.
This program will explain how traditional SEO and emerging Answer Engine Optimization (AEO) work together for law firms today. Participants will learn how AI-driven search tools interpret content, why website performance alone no longer tells the full story, and how firms can build visibility, credibility, and trust across both search engines and AI platforms.
This session bridges foundational concepts with advanced insights, helping firms make informed decisions about SEO, AI, rankings, directories, and online presence — without chasing hype or guarantees.
Learning Outcomes
By the end of this session, participants will be able to:
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Understand the difference between SEO and AEO (Answer / Chat Engine Optimization)
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Identify where SEO and AEO work actually happens
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Evaluate claims around “guaranteed rankings” and AI visibility
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Recognize which credibility signals matter most for law firms
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Make smarter decisions about marketing investments in an AI-driven search environment
Ready to cut through the noise and make smarter decisions about your firm’s online visibility? Join us for this insightful event and get the clarity you need to move forward with confidence.
Speaker(s)
Registration Fee
- TLOMA Members: Free of charge
- Non-Members: $90.40 ($80.00 + HST)
ATTENDEES
Members are welcome to invite colleagues and prospective members from their firm who may benefit from this session.
Registration Deadline
Mon. Feb 09, 2026
Registration Instructions
Cancellation & Substitution Policy
If you register and are unable to attend the webinar, you have two options:
- Send another TLOMA member from your firm at no additional cost.
- Send a non-member for a fee of $90.40 ($80.00 + HST).
Payment for substitutions must be provided to TLOMA before the event. Any cancellations require at least 24 hours' notice.