skip to main content

Back

 

Event Details

Date: Thu. Oct 29, 2020
Time: 12:00 PM - 1:00 PM

Add event to: ICal Outlook Google Calendar

Location

THIS WILL BE A WEBINAR ONLY.

TLOMA Marketing SIG - Selling Happiness:

Description

How to create customer experiences that inspire loyalty and drive referrals.

It has become a common belief that to win the loyalty of customers, you must continuously exceed their expectations. And anything less is a recipe for failure.

But how can a business exceed customer expectations when each customer is unique? Even if they could, doing so puts a huge strain on resources and increases transaction costs. And everyone knows that the more a customer’s expectations are exceeded, the more they will expect.

Now there’s a better way. And it doesn’t involve exceeding expectations. Groundbreaking research shows that gaining customer loyalty is not about business strategies. It’s about human behaviour. How we communicate and make people feel has the greatest impact on what brands they become loyal to.

Not only does this approach work, it saves time, reduces costs, increases sales, and keeps customers coming back. And as a bonus, it also improves employee morale.

In this presentation, Marc delivers insights and strategies that have resulted in a paradigm shift in how companies communicate and service their customers. The processes shared have raised customer satisfaction scores and increased sales for hundreds of companies from multiple industries.

Delivered in Marc’s well-known style of storytelling and humour, his content will empower and inspire attendees to make positive changes that deliver measurable results.

Mark Gordon video image

Speaker(s)

Supporting Firms

  • LeClair Logo
  • logo_Osler_hoskin
  • logo_shibley
  • logo_hsh
  • Stockwoods Logo
  • Robins Appleby
  • logo_torys
  • logo_harris-sheaffer
  • logo_ricketts_harris
  • BlaneyMcMurtry
  • Levitt LLP Logo
  • Crawford Chondon & Partners LLP 24feb20
  • Matthews Dinsdale 1feb19
  • logo_bennet_jones
  • dickinsonwright
  • logo_sotos
  • Henien Hutchison LLP
  • Dentons
  • Nelligan 14aug17
  • logo_goodmans
  • logo_mcleish_orlando
  • Waddell Phillips
  • hummingbird
  • Grosman, Gale 2nov17
  • member_weirfoulds
  • logo_sokllp
  • HRG.logo
  • logo_chappell_partners
  • Harris Law Logo
  • WARDs Legal - grayscale
  • logo_sherrard
  • BakerMcKenzie
  • fogler-rubinoff
  • logo_smith_valeriote
  • GWLG_GRAYSCALE
  • GMA Full Name Logo
  • member_blg
  • Davies Howe
  • logo_chaitons
  • logo_benson
  • Koskie Minsky
  • Cavalluzzo LLP_Logo
  • logo_zuber
  • logo_macdonald_sager
  • Loopstra Nixon logo 140w greyscale
  • McTague Logo
  • logo_bernardi_llp_5405 (greyscale)
  • logo_bereskin_parr
  • Mills + Mills
  • Green + Spiegel logo 31jul17
  • RossMcBride
  • logo_dw
  • O'Connor MacLeod Hanna LLP
  • logo_wildeboer
  • Fox Vanounou Porcelli 29aug19
  • LLF_LAWYERS
  • logo_ridout
  • logo_norton
  • Walker Head Lawyers 27sept19 - greyscale.
  • logo_willms_shier
  • logo_pmlaw
  • Gillian Hnatiw 2
  • MillerThomson
  • SparkLaw
  • logo_barriston
  • Tupman + Bloom 3mar20
  • Lenczner Slaght resized
  • logo_hull_hull
  • Blouin Dunn
  • logo_dlapiper
  • logo_bennet_jones
  • Simpson Wigle greyscale 26jul17
  • logo_giesbrecht
  • dutton_brock
  • O'Sullivan
  • logo_gardiner_roberts
  • Reybroek140x60 resized
  • Goldblatt
  • member_tgf
  • Reves Richarz LLP
  • member_minden_gross
  • member_hicks_morley
  • logo_oatley
  • heuristica
  • logo_cassels
  • logo_dale_and_lessmann
  • MONTEITH RITSMA PHILLIPS PROFESSIONAL CORPORATION - greyscale
  • Daoust_Vukovich
  • rogers partners
  • balesBeall
  • logo_lerners
  • logo_wilson_vukelich
  • Chappell Partners Logo
  • Piasetzki
  • Marks + Clerk 18may18
  • aviva_lawyers
  • logo_guberman
  • Dueck-Sauer-Jutzi-Noll
  • Deloitte Tax Law
  • Kormans Logo
  • Laxton Glass
  • Minken Employment Lawyers logo 14aug17
  • Rueters LLP 5mar18
  • Giffen Lawyers
  • logo_goodmans
  • Riches McKenzie 11oct17
  • logo_madorin
  • logo_keyser
  • MacDonald & Partners logo
  • Rayman Beitchman LLP 2mar18
  • logo_kronis
  • Haber Lawyers 14feb19
  • member_torkin_manes
  • AUM Law Logo 22nov18
  • Beard Winter Logo black white - New
  • Cumming & Partners
  • CLYDE + Co 2aug17
  • logo_sullivan_festeryga

TLOMA Logo

© 2014 TLOMA. All Rights Reserved. 
Privacy Policy