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Event Details

Date: Thu. Aug 22, 2019
Time: 12:00 PM - 2:00 PM

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Location

Davies Ward Phillips & Vineberg LLP
40th Floor, 155 Wellington Street West 
Toronto, Ontario

Event Sponsored By:

Jelly Marketing & PR Agency - Red Carpet Event - August 22, 2019 HalfPage

TLOMA Marketing SIG - Public Relations for Your Law Firm - Positioning Your Key Staff & Partners As Thought Leaders

Description

NOTE:  Jelly Digital Marketing & PR will now be hosting a LIVE stream of their presentation from their offices in B.C.  We encourage you to come in person and network with your colleagues, however, you may view it from your office.  Login details will follow in your reminder email!

In this session, we explain what public relations is all about in its various forms.  We’ll look at how PR has been done in the past, how it’s working now and how our firm can leverage it for the future. We’ll work together to build a strategy and come up with ideas for your firm.  We provide a foundational understanding of the various factors that affect landing articles, interviews, news segments and on television. We’ll cover how to position your partners and key staff and look at the difference between earning media, advertorial, sponsored content and come up with some listicle and op ed ideas. For those who have outsourced PR we’ll give you the questions to ask and the tools to use to either bring PR in house or be able to better monitor your vendor.

Instructional Objectives:

  • The benefits of investing in PR and how it can integrate with a broader marketing campaign
  • How to evaluate the company’s current PR strategy for effectiveness
  • Familiarity with various PR opportunities
  • Best practices, tips and tricks from industry experts

Measurable Learning Outcomes:

  • Identify the benefit of having strong PR plan in place for your firm
  • Differentiate between the various PR avenues, the benefits of each one, and their role in the broader marketing calendar
  • Completion of running through the various PR tools where you’ll see how each work and the pros and cons of each

Public Relations For Law Firms

You’ll learn:

  • The importance of telling your story
  • Using PR to stay human in a tech-forward world
  • Off-site SEO and how PR can help you get on the first page of Google
  • How PR helps HR and recruitment
  • Using PR to effectively reach your target market
  • Expanding your reach through multiple platforms
  • Increasing your client's trust through PR

Speaker(s)

Supporting Firms

  • member_torkin_manes
  • logo_hughes_amys
  • logo_bennet_jones
  • dutton_brock
  • Rueters LLP 5mar18
  • Blouin Dunn
  • logo_torys
  • member_tgf
  • LLF_LAWYERS
  • MillerThomson
  • logo_ricketts_harris
  • logo_goodmans
  • Deloitte Tax Law
  • Loopstra Nixon logo 140w greyscale
  • logo_norton
  • logo_macdonald_sager
  • logo_sullivan_festeryga
  • logo_bennet_jones
  • GMA Full Name Logo
  • Beard Winter Logo black white - New
  • Koskie Minsky
  • logo_hsh
  • logo_dw
  • Fox Vanounou Porcelli 29aug19
  • Harris Law Logo
  • Riches McKenzie 11oct17
  • SparkLaw
  • logo_lerners
  • logo_shibley
  • logo_goodmans
  • logo_oatley
  • heuristica
  • Nelligan 14aug17
  • Lenczner Slaght resized
  • Legate Personal Injury Lawyers greyscale 31jul17
  • Samis+Company Logo
  • logo_smith_valeriote
  • logo_mills_mills
  • AUM Law Logo 22nov18
  • Haber Lawyers 14feb19
  • Laxton Glass
  • logo_wilson_vukelich
  • Green + Spiegel logo 31jul17
  • Waddell Phillips
  • logo_gardiner_roberts
  • logo_foster townsend
  • Stockwoods Logo
  • HRG.logo
  • RossMcBride
  • logo_harris-sheaffer
  • Grosman, Gale 2nov17
  • Simpson Wigle greyscale 26jul17
  • Davies Howe
  • logo_sokllp
  • logo_hull_hull
  • member_hicks_morley
  • member_weirfoulds
  • logo_bernardi_llp_5405 (greyscale)
  • BakerMcKenzie
  • giffen
  • fogler-rubinoff
  • logo_kronis
  • logo_giesbrecht
  • logo_chaitons
  • Piasetzki
  • Goldblatt
  • dickinsonwright
  • logo_madorin
  • Reybroek140x60 resized
  • Chappell Partners Logo
  • hummingbird
  • logo_guberman
  • Dentons
  • logo_sherrard
  • Cumming & Partners
  • logo_wildeboer
  • Rayman Beitchman LLP 2mar18
  • Daoust_Vukovich
  • logo_bereskin_parr
  • MacDonald & Partners logo
  • Cavalluzzo LLP_Logo
  • logo_dlapiper
  • logo_sotos
  • logo_ridout
  • Minken Employment Lawyers logo 14aug17
  • logo_chappell_partners
  • McTague Logo
  • logo_Osler_hoskin
  • logo_dale_and_lessmann
  • logo_mcleish_orlando
  • aviva_lawyers
  • logo_benson
  • logo_zuber
  • logo_keyser
  • logo_robins
  • BlaneyMcMurtry
  • LeClair Logo
  • member_minden_gross
  • O'Sullivan
  • Kormans Logo
  • DicksonAppellLogo
  • balesBeall
  • member_blg
  • CLYDE + Co 2aug17
  • Marks + Clerk 18may18
  • Levitt LLP Logo
  • logo_willms_shier
  • Bersenas Jacobsen Chouest Thomson Blackburn 27jul17
  • logo_cassels
  • GWLG_GRAYSCALE
  • rogers partners
  • Matthews Dinsdale 1feb19
  • logo_barriston
  • Dueck-Sauer-Jutzi-Noll
  • logo_pmlaw

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