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Event Details

Date: Thu. Aug 22, 2019
Time: 12:00 PM - 2:00 PM

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Location

Davies Ward Phillips & Vineberg LLP
40th Floor, 155 Wellington Street West 
Toronto, Ontario

Event Sponsored By:

TLOMA Marketing SIG - Public Relations for Your Law Firm - Positioning Your Key Staff & Partners As Thought Leaders

Description

NOTE:  Jelly Digital Marketing & PR will now be hosting a LIVE stream of their presentation from their offices in B.C.  We encourage you to come in person and network with your colleagues, however, you may view it from your office.  Login details will follow in your reminder email!

In this session, we explain what public relations is all about in its various forms.  We’ll look at how PR has been done in the past, how it’s working now and how our firm can leverage it for the future. We’ll work together to build a strategy and come up with ideas for your firm.  We provide a foundational understanding of the various factors that affect landing articles, interviews, news segments and on television. We’ll cover how to position your partners and key staff and look at the difference between earning media, advertorial, sponsored content and come up with some listicle and op ed ideas. For those who have outsourced PR we’ll give you the questions to ask and the tools to use to either bring PR in house or be able to better monitor your vendor.

Instructional Objectives:

  • The benefits of investing in PR and how it can integrate with a broader marketing campaign
  • How to evaluate the company’s current PR strategy for effectiveness
  • Familiarity with various PR opportunities
  • Best practices, tips and tricks from industry experts

Measurable Learning Outcomes:

  • Identify the benefit of having strong PR plan in place for your firm
  • Differentiate between the various PR avenues, the benefits of each one, and their role in the broader marketing calendar
  • Completion of running through the various PR tools where you’ll see how each work and the pros and cons of each

Public Relations For Law Firms

You’ll learn:

  • The importance of telling your story
  • Using PR to stay human in a tech-forward world
  • Off-site SEO and how PR can help you get on the first page of Google
  • How PR helps HR and recruitment
  • Using PR to effectively reach your target market
  • Expanding your reach through multiple platforms
  • Increasing your client's trust through PR

Speaker(s)

Supporting Firms

  • member_weirfoulds
  • Reybroek140x60 resized
  • logo_giesbrecht
  • logo_oatley
  • logo_lerners
  • logo_robins
  • logo_torys
  • HRG.logo
  • member_blg
  • fogler-rubinoff
  • logo_barriston
  • member_tgf
  • balesBeall
  • Koskie Minsky
  • logo_chaitons
  • logo_kronis
  • Chappell Partners Logo
  • Matthews Dinsdale 1feb19
  • Kormans Logo
  • Marks + Clerk 18may18
  • O'Sullivan
  • Henien Hutchison LLP
  • Cavalluzzo LLP_Logo
  • logo_goodmans
  • heuristica
  • logo_hsh
  • LLF_LAWYERS
  • logo_bennet_jones
  • Walker Head Lawyers 27sept19 - greyscale.
  • logo_ricketts_harris
  • Rayman Beitchman LLP 2mar18
  • logo_benson
  • logo_mcleish_orlando
  • Simpson Wigle greyscale 26jul17
  • Davies Howe
  • Goldblatt
  • logo_willms_shier
  • Dueck-Sauer-Jutzi-Noll
  • giffen
  • Blouin Dunn
  • SparkLaw
  • Deloitte Tax Law
  • logo_norton
  • Laxton Glass
  • Dentons
  • Beard Winter Logo black white - New
  • logo_goodmans
  • logo_Osler_hoskin
  • Stockwoods Logo
  • Minken Employment Lawyers logo 14aug17
  • member_torkin_manes
  • Green + Spiegel logo 31jul17
  • logo_smith_valeriote
  • Haber Lawyers 14feb19
  • Gillian Hnatiw 2
  • MacDonald & Partners logo
  • logo_shibley
  • logo_dlapiper
  • logo_bennet_jones
  • GMA Full Name Logo
  • logo_sherrard
  • RossMcBride
  • Grosman, Gale 2nov17
  • MONTEITH RITSMA PHILLIPS PROFESSIONAL CORPORATION - greyscale
  • BakerMcKenzie
  • Crawford Chondon & Partners LLP 24feb20
  • Fox Vanounou Porcelli 29aug19
  • Rueters LLP 5mar18
  • dickinsonwright
  • Mills + Mills
  • logo_bernardi_llp_5405 (greyscale)
  • member_minden_gross
  • LeClair Logo
  • logo_wilson_vukelich
  • BlaneyMcMurtry
  • logo_gardiner_roberts
  • logo_bereskin_parr
  • logo_chappell_partners
  • rogers partners
  • GWLG_GRAYSCALE
  • Nelligan 14aug17
  • logo_ridout
  • AUM Law Logo 22nov18
  • logo_madorin
  • logo_sokllp
  • MillerThomson
  • WARDs Legal - grayscale
  • logo_dale_and_lessmann
  • Cumming & Partners
  • logo_wildeboer
  • CLYDE + Co 2aug17
  • logo_hull_hull
  • aviva_lawyers
  • Daoust_Vukovich
  • member_hicks_morley
  • logo_keyser
  • Piasetzki
  • Lenczner Slaght resized
  • logo_zuber
  • Harris Law Logo
  • logo_harris-sheaffer
  • Waddell Phillips
  • Loopstra Nixon logo 140w greyscale
  • logo_pmlaw
  • Levitt LLP Logo
  • logo_cassels
  • logo_macdonald_sager
  • hummingbird
  • logo_guberman
  • McTague Logo
  • Tupman + Bloom 3mar20
  • logo_sullivan_festeryga
  • Riches McKenzie 11oct17
  • logo_sotos
  • dutton_brock
  • logo_dw

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