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Event Details

Date: Thu. Aug 22, 2019
Time: 12:00 PM - 2:00 PM

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Location

Davies Ward Phillips & Vineberg LLP
40th Floor, 155 Wellington Street West 
Toronto, Ontario

Event Sponsored By:

Jelly Marketing & PR Agency - Red Carpet Event - August 22, 2019 HalfPage

TLOMA Marketing SIG - Public Relations for Your Law Firm - Positioning Your Key Staff & Partners As Thoughts Leaders

Description

In this session, we explain what public relations is all about in its various forms.  We’ll look at how PR has been done in the past, how it’s working now and how our firm can leverage it for the future. We’ll work together to build a strategy and come up with ideas for your firm.  We provide a foundational understanding of the various factors that affect landing articles, interviews, news segments and on television. We’ll cover how to position your partners and key staff and look at the difference between earning media, advertorial, sponsored content and come up with some listicle and op ed ideas. For those who have outsourced PR we’ll give you the questions to ask and the tools to use to either bring PR in house or be able to better monitor your vendor.

Instructional Objectives:

  • The benefits of investing in PR and how it can integrate with a broader marketing campaign
  • How to evaluate the company’s current PR strategy for effectiveness
  • Familiarity with various PR opportunities
  • Best practices, tips and tricks from industry experts

Measurable Learning Outcomes:

  • Identify the benefit of having strong PR plan in place for your firm
  • Differentiate between the various PR avenues, the benefits of each one, and their role in the broader marketing calendar
  • Completion of running through the various PR tools where you’ll see how each work and the pros and cons of each

Public Relations For Law Firms

You’ll learn:

  • The importance of telling your story
  • Using PR to stay human in a tech-forward world
  • Off-site SEO and how PR can help you get on the first page of Google
  • How PR helps HR and recruitment
  • Using PR to effectively reach your target market
  • Expanding your reach through multiple platforms
  • Increasing your client's trust through PR

Speaker(s)

Registration Fee

There is no charge for a TLOMA Member to attend this event.  A non-member fee of $67.80 ($60.00 + HST) will apply. Payment is to be provided to TLOMA prior to the event.

If you wish to attend this SIG via Live Video Stream, please indicate in your registration.  Details of the live video stream will follow closer to the date of the event.

Members are encouraged to invite individuals and prospective members from their firm who may benefit from this topic.

LMA Members:  $25.00 plus HST ($28.25)

In an effort to align with TLOMA membership requirements, any LMA member attending a TLOMA event must also be an employee of a law firm.

 

Meal Choices

A buffet lunch will be provided.

Registration Deadline

Fri. Aug 16, 2019

Registration Instructions

To REGISTER, click on the REGISTER button on the top left.

Please indicate any dietary restrictions with your registration.

CANCELLATION POLICY:

24 hours’ notice is required for cancellation of all reservations.  No-Shows will be charged $67.80 ($60.00 + HST).  If you are registered and cannot attend the seminar, you can always send another TLOMA member from your firm for no charge or send a non-member for the fee of $67.80 ($60.00 + HST).

Supporting Firms

  • logo_lerners
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  • logo_sokllp
  • logo_keyser
  • logo_chappell_partners
  • Beard Winter Logo black white - New
  • logo_oatley
  • logo_torys
  • member_blg
  • logo_goodmans
  • logo_bereskin_parr
  • Cumming & Partners
  • dutton_brock
  • Levitt LLP Logo
  • MillerThomson
  • Samis+Company Logo
  • logo_robins
  • logo_bennet_jones
  • BlaneyMcMurtry
  • Rayman Beitchman LLP 2mar18
  • Cavalluzzo LLP_Logo
  • Deloitte Tax Law
  • heuristica
  • McTague Logo
  • RossMcBride
  • Blouin Dunn
  • logo_smith_valeriote
  • logo_hull_hull
  • logo_shibley
  • Marks + Clerk 18may18
  • logo_Osler_hoskin
  • BakerMcKenzie
  • Matthews Dinsdale 1feb19
  • logo_dw
  • GWLG_GRAYSCALE
  • logo_wilson_vukelich
  • SparkLaw
  • Koskie Minsky
  • fogler-rubinoff
  • logo_sullivan_festeryga
  • DicksonAppellLogo
  • Piasetzki
  • Stockwoods Logo
  • GMA Full Name Logo
  • Riches McKenzie 11oct17
  • logo_norton
  • logo_willms_shier
  • AUM Law Logo 22nov18
  • logo_zuber
  • Waddell Phillips
  • Nelligan 14aug17
  • LLF_LAWYERS
  • Lenczner Slaght resized
  • dickinsonwright
  • member_torkin_manes
  • CLYDE + Co 2aug17
  • rogers partners
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  • logo_bennet_jones
  • member_weirfoulds
  • logo_harris-sheaffer
  • logo_sotos
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  • Laxton Glass
  • balesBeall
  • O'Sullivan
  • D'Angela Fox Vanounou logo llp 26jul17
  • Davies Howe
  • logo_bernardi_llp_5405 (greyscale)
  • Chappell Partners Logo
  • logo_pmlaw
  • Harris Law Logo
  • Haber Lawyers 14feb19
  • Legate Personal Injury Lawyers greyscale 31jul17
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  • Dueck-Sauer-Jutzi-Noll
  • logo_foster townsend
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  • logo_goodmans
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  • Goldblatt
  • LeClair Logo
  • member_hicks_morley
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  • member_minden_gross
  • logo_dale_and_lessmann
  • logo_hsh
  • logo_cassels
  • Simpson Wigle greyscale 26jul17
  • logo_sherrard
  • logo_mcleish_orlando
  • logo_ricketts_harris
  • logo_guberman
  • giffen
  • logo_madorin
  • aviva_lawyers
  • logo_chaitons
  • Grosman, Gale 2nov17
  • Minken Employment Lawyers logo 14aug17
  • Dentons
  • logo_barriston
  • Reybroek140x60 resized
  • logo_giesbrecht
  • hummingbird
  • Green + Spiegel logo 31jul17
  • Rueters LLP 5mar18
  • Kormans Logo
  • logo_benson
  • HRG.logo
  • member_tgf
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  • Bersenas Jacobsen Chouest Thomson Blackburn 27jul17
  • Daoust_Vukovich
  • Loopstra Nixon logo 140w greyscale
  • MacDonald & Partners logo

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