TLOMA Marketing SIG - Digital Transformation and Impacts to Marketing & Business Development
In this session, you will hear how leading law firms found ways to make their sales and marketing technology work for their firms. You will explore successful strategies implemented to drive CRM user adoption and innovation across a law firm.
Whether your firm currently stores contact information in various spreadsheets or uses a customer relationship management (CRM) system, you will discover effective strategies to grow your law firm with relationship intelligence and CRM automation.
You will learn:
- How to form an action plan from the insights uncovered to improve user adoption of CRM in your firm
- How these firms discovered hidden relationships among their colleagues and clients or prospects, and how they utilized that information to enhance team business development and cross selling
- How to adopt the same strategies these senior leaders leverage to turn your firm’s CRM system into an insights engine.