BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity 6.0//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Marketing\, Advertising and Spin This session will be an intera ctive discussion on the three pillars of getting your firm&rsquo\;s messag e out. \; Understanding the various mediums\, how they are similar\, h ow they are vastly different and determining what is the best avenue for y our firm. Among the topics to be explored &ndash\; earned or paid media &ndash\; how to chose social media\, does it matter? (hint: yes!!!!) the 411 on news releases and media relations how to develop and maximize your marketing plan Panelist: Karen Gordon\, Squeaky Wheel Communications (spi n) Christopher Dippell\, Vellum Marketing (marketing) Karen Gordon\, Pri ncipal Squeaky Wheel Communications There are a lot of people who call th emselves communications experts. \; There is just one Karen Gordon.&nb sp\; Karen is Toronto&rsquo\;s only independent communications consultant specializing in labour and legal public relations. \; Employers and la w firms rely on her to advise them on their most difficult communications challenges: challenges like contract negotiations with emergency service w orkers\, having to let a senior executive go\, or a facility closure.  \; Over the last ten years Karen has worked with employers in industries r anging from the municipal sector to sports\, and from manufacturing to hea lthcare. \; When Karen is not guiding her clients on their most cruci al files\, she is a regular speaker and commentator on communications and media relations. \; You can regularly hear her fencing with Bill Carro ll on AM 640. \; Karen&rsquo\;s assessments and observations about bus iness\, labour\, sports and popular culture manage to be blunt\, funny and true all that the same time\, and that is why clients call on her time an d time again. Christopher Dippell Vellum Marketing Christopher Dippell i s an expert at building powerful brands and helping professional services firms grow. \; Christopher has over 15 years of hands-on experience wo rking with law firms\, accounting firms and technology firms to help them increase awareness\, strengthen relationships and generate new leads.  \; His expertise includes branding\, online marketing\, social media and c ontent marketing. \; Before founding Vellum Marketing\, Chris served as the Director of Strategic Marketing for PriceWaterhouseCoopers (PwC)\, where he managed a team of 25 marketers in developing and executing creati ve strategies for the firm. \; His prior experience also includes seni or marketing roles with KPMG\, Sun Life Financial and Borden Ladner Gervai s.  \;  \; DTEND:20130409T180000Z DTSTAMP:20240328T102444Z DTSTART:20130409T160020Z LOCATION: SEQUENCE:0 SUMMARY:Marketing\, Advertising and Spin UID:RFCALITEM638472038846716620 X-ALT-DESC;FMTTYPE=text/html:
Marketing\, Advertising and Spin
This session will be an interac
tive discussion on the three pillars of getting your firm&rsquo\;s message
out. \; Understanding the various mediums\, how they are similar\, ho
w they are vastly different and determining what is the best avenue for yo
ur firm.
Among the topic s to be explored &ndash\;
Panelist:
Christopher Dippell\, Vellum Marketing (marketing)
Karen Gordon\, PrincipalSqueaky Wheel Communications
There are a lot of people who call themselves communications experts. \; There is just one Karen Gordon. \; Kare n is Toronto&rsquo\;s only independent communications consultant specializ ing in labour and legal public relations. \; Employers and law firms r ely on her to advise them on their most difficult communications challenge s: challenges like contract negotiations with emergency service workers\, having to let a senior executive go\, or a facility closure. \; Over t he last ten years Karen has worked with employers in industries ranging fr om the municipal sector to sports\, and from manufacturing to healthcare.& nbsp\;
When Karen is not guiding her clients on their most crucial files\, she is a r egular speaker and commentator on communications and media relations.  \; You can regularly hear her fencing with Bill Carroll on AM 640. \; Karen&rsquo\;s assessments and observations about business\, labour\, spor ts and popular culture manage to be blunt\, funny and true all that the sa me time\, and that is why clients call on her time and time again.< /p>
Christopher Dippell
strong>Vellum Mark
eting
Christopher Dippell is an expert at building powerful brands and helpin g professional services firms grow. \; Christopher has over 15 years o f hands-on experience working with law firms\, accounting firms and techno logy firms to help them increase awareness\, strengthen relationships and generate new leads. \; His expertise includes branding\, online market ing\, social media and content marketing. \;
Before founding Vellum Marketing\, C hris served as the Director of Strategic Marketing for PriceWaterhouseCoop ers (PwC)\, where he managed a team of 25 marketers in developing and exec uting creative strategies for the firm. \; His prior experience also i ncludes senior marketing roles with KPMG\, Sun Life Financial and Borden L adner Gervais.
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END:VEVENT END:VCALENDAR