BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity 6.0//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Content marketing and thought leadership continues to be king i n the marketing stratosphere for professional services firms. \; Once fresh and new content is developed\, the question becomes &ldquo\;How Do Y ou Market It?&rdquo\; \; The most obvious answer is a post on LinkedIn or if your firm has subscribed to a news service or a third-party aggrega tor such as Mondaq or Lexology\, wide distribution will get your content v iewed and read to a broader audience.\nOne more\, and easily forgotten too l\, is Search Engine Optimization. \; SEO continues to evolve in ways possible through improving analytics and google-based analytics. \; Th ere will be a quick refresh on content marketing that sets the pathways fo r the best SEO.\nASSOCIATED DOCUMENT:\nSEOpmforum DTEND:20190307T190000Z DTSTAMP:20240329T122614Z DTSTART:20190307T170000Z LOCATION:Davies Ward Phillips & Vineberg LLP\,155 Wellington Street West\, 40th Floor\, Toronto\, Ontario SEQUENCE:0 SUMMARY:SEO Strategies & Tips UID:RFCALITEM638472975748355721 X-ALT-DESC;FMTTYPE=text/html:
Content marketing and thought leadership co ntinues to be king in the marketing stratosphere for professional services firms. \; Once fresh and new content is developed\, the question beco mes &ldquo\;How Do You Market It?&rdquo\; \; The most obvious answer i s a post on LinkedIn or if your firm has subscribed to a news service or a third-party aggregator such as Mondaq or Lexology\, wide distribution wil l get your content viewed and read to a broader audience.
\nOne more \, and easily forgotten tool\, is Search Engine Optimization. \; SEO continues to evolve in ways possible through improving ana lytics and google-based analytics. \; There will be a quick refresh on content marketing that sets the pathways for the best SEO.
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