BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity 6.0//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:The concept of Client Relationship Management (CRM) is to track \, monitor and control all client touch points. From a mailer or event\, t o billings and phone calls\, it is the 360 degree view you are seeking to better understand and address your client relationship. Many firms have pu t a CRM solution in place\, believing the tool itself will automatically d o &ldquo\;the work.&rdquo\; Unfortunately\, many firms put too much faith in the tool and not enough effort into the process and the culture change required to implement a successful CRM program. In order to truly embrace CRM within your firm\, and not just create a really expensive Rolodex\, th ere are a number of steps that should be taken. \nDuring this round-table discussion we discuss how to implement and expand the use of CRM at law f irms. We will base our discussion around why you need CRM\, what are some of the issues you will have implementing CRM\, and how to create a success ful program at your firm. We will also look to the future to help you unde rstand the evolution of CRM at law firms. \nIf there are specific ideas y ou would like us to touch on\, please let us know when you register. DTSTAMP:20240329T112723Z DTSTART:20110222T050000Z LOCATION: SEQUENCE:0 SUMMARY:What you need to know about Client Relationship Management (CRM) in law firms UID:RFCALITEM638472940438070615 X-ALT-DESC;FMTTYPE=text/html: