BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity 6.0//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:How to create customer experiences that inspire loyalty and dri ve referrals.\nIt has become a common belief that to win the loyalty of cu stomers\, you must continuously exceed their expectations. And anything le ss is a recipe for failure.\nBut how can a business exceed customer expect ations when each customer is unique? Even if they could\, doing so puts a huge strain on resources and increases transaction costs. And everyone kno ws that the more a customer&rsquo\;s expectations are exceeded\, the more they will expect.\nNow there&rsquo\;s a better way. And it doesn&rsquo\;t involve exceeding expectations. Groundbreaking research shows that gaining customer loyalty is not about business strategies. It&rsquo\;s about huma n behaviour. How we communicate and make people feel has the greatest impa ct on what brands they become loyal to.\nNot only does this approach work\ , it saves time\, reduces costs\, increases sales\, and keeps customers co ming back. And as a bonus\, it also improves employee morale.\nIn this pre sentation\, Marc delivers insights and strategies that have resulted in a paradigm shift in how companies communicate and service their customers. T he processes shared have raised customer satisfaction scores and increased sales for hundreds of companies from multiple industries.\nDelivered in M arc&rsquo\;s well-known style of storytelling and humour\, his content wil l empower and inspire attendees to make positive changes that deliver meas urable results.\n\n DTEND:20201029T170000Z DTSTAMP:20240329T124554Z DTSTART:20201029T160000Z LOCATION:THIS WILL BE A WEBINAR ONLY. SEQUENCE:0 SUMMARY:TLOMA Marketing SIG - Selling Happiness: UID:RFCALITEM638472987542459635 X-ALT-DESC;FMTTYPE=text/html:
How to create customer experiences that inspire loyalty and drive referrals.
\nIt has become a common belief that to win the loyalty of customers\, you must continuously exceed their expectations. And anything less is a recipe for failure.
\nBu t how can a business exceed customer expectations when each customer is un ique? Even if they could\, doing so puts a huge strain on resources and in creases transaction costs. And everyone knows that the more a customer&rsq uo\;s expectations are exceeded\, the more they will expect.
\nNow t here&rsquo\;s a better way. And it doesn&rsquo\;t involve exceeding expect ations. Groundbreaking research shows that gaining customer loyalty is not about business strategies. It&rsquo\;s about human behaviour. How we comm unicate and make people feel has the greatest impact on what brands they b ecome loyal to.
\nNot only does this approach work\, it saves time\, reduces costs\, increases sales\, and keeps customers coming back. And as a bonus\, it also improves employee morale.
\nIn this presentation\ , Marc delivers insights and strategies that have resulted in a paradigm s hift in how companies communicate and service their customers. The process es shared have raised customer satisfaction scores and increased sales for hundreds of companies from multiple industries.
\nDelivered in Marc
&rsquo\;s well-known style of storytelling and humour\, his content will e
mpower and inspire attendees to make positive changes that deliver measura
ble results.
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