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METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity 6.0//EN
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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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TZNAME:Eastern Standard Time
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DTSTART:20250301T020000
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BEGIN:VEVENT
DESCRIPTION:Search has changed and not because SEO stopped working\, but be
 cause artificial intelligence has changed how information is found\, summa
 rized\, and trusted.\nThis program will explain how traditional SEO and em
 erging Answer Engine Optimization (AEO) work together for law firms today.
  Participants will learn how AI-driven search tools interpret content\, wh
 y website performance alone no longer tells the full story\, and how firms
  can build visibility\, credibility\, and trust across both search engines
  and AI platforms.\nThis session bridges foundational concepts with advanc
 ed insights\, helping firms make informed decisions about SEO\, AI\, ranki
 ngs\, directories\, and online presence &mdash\; without chasing hype or g
 uarantees.\nLearning Outcomes\nBy the end of this session\, participants w
 ill be able to:\n\n    \n    Understand the difference between SEO and AEO
  (Answer / Chat Engine Optimization)\n    \n    \n    Identify where SEO a
 nd AEO work actually happens\n    \n    \n    Evaluate claims around &ldqu
 o\;guaranteed rankings&rdquo\; and AI visibility\n    \n    \n    Recogniz
 e which credibility signals matter most for law firms\n    \n    \n    Mak
 e smarter decisions about marketing investments in an AI-driven search env
 ironment\n    \n\nReady to cut through the noise and make smarter decision
 s about your firm&rsquo\;s online visibility? Join us for this insightful 
 event and get the clarity you need to move forward with confidence.
DTEND:20260211T180000Z
DTSTAMP:20260817T011220Z
DTSTART:20260211T170000Z
LOCATION:Webinar
SEQUENCE:0
SUMMARY:TLOMA Marketing SIG - From SEO to AEO: How Law Firms Stay Visible i
 n an AI-Driven Search World
UID:RFCALITEM639225115407562342
X-ALT-DESC;FMTTYPE=text/html:<p>Search has changed and not because SEO stop
 ped working\, but because artificial intelligence has changed how informat
 ion is found\, summarized\, and trusted.</p>\n<p>This program will explain
  how traditional SEO and emerging Answer Engine Optimization (AEO) work to
 gether for law firms today. Participants will learn how AI-driven search t
 ools interpret content\, why website performance alone no longer tells the
  full story\, and how firms can build visibility\, credibility\, and trust
  across both search engines and AI platforms.</p>\n<p>This session bridges
  foundational concepts with advanced insights\, helping firms make informe
 d decisions about SEO\, AI\, rankings\, directories\, and online presence 
 &mdash\; without chasing hype or guarantees.</p>\n<p><strong>Learning Outc
 omes</strong></p>\n<p>By the end of this session\, participants will be ab
 le to:</p>\n<ul data-end="1891" data-start="1540">\n    <li>\n    <p role=
 "presentation">Understand the difference between SEO and AEO (Answer / Cha
 t Engine Optimization)</p>\n    </li>\n    <li>\n    <p role="presentation
 ">Identify where SEO and AEO work actually happens</p>\n    </li>\n    <li
 >\n    <p role="presentation">Evaluate claims around &ldquo\;guaranteed ra
 nkings&rdquo\; and AI visibility</p>\n    </li>\n    <li>\n    <p role="pr
 esentation">Recognize which credibility signals matter most for law firms<
 /p>\n    </li>\n    <li>\n    <p role="presentation">Make smarter decision
 s about marketing investments in an AI-driven search environment</p>\n    
 </li>\n</ul>\n<div>Ready to cut through the noise and make smarter decisio
 ns about your firm&rsquo\;s online visibility? Join us for this insightful
  event and get the clarity you need to move forward with confidence.</div>
END:VEVENT
END:VCALENDAR