BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity 6.0//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:As the digital landscape evolves\, law firms and professional s
 ervice providers are facing rapid changes in how clients discover\, engage
 \, and retain services. From shifting ad formats and algorithm updates to 
 the rise of private\, closed AI systems\, firms must balance emerging oppo
 rtunities with trusted marketing practices.\nTailored for law office manag
 ers\, marketing professionals\, and firm leaders\, this session will cover
 :\n\n    \n    Digital Ad Trends:&nbsp\;What&rsquo\;s changing in paid sea
 rch\, display\, and social ads &mdash\; and how firms can adapt targeting\
 , creative\, and spend for maximum ROI\n    \n    \n    SEO in 2025 and Be
 yond:&nbsp\;Practical strategies to stay visible as search engines integra
 te AI-driven results and local search grows in importance\n    \n    \n   
  Closed AI Tools for Firms:&nbsp\;How to set up a private\, organization-o
 nly version of ChatGPT to ensure client confidentiality\, data security\, 
 and workflow efficiency\n    \n    \n    Adoption Without Disruption:&nbsp
 \;Encouraging buy-in across teams while protecting firm culture and client
  trust\n    \n    \n    Actionable Resources:&nbsp\;A curated guide with t
 ools\, checklists\, and next steps for immediate implementation\n    \n\nP
 articipants will leave with forward-looking insights and tangible strategi
 es to future-proof their marketing\, safeguard client data\, and demonstra
 te the revenue and efficiency impacts of smart\, ethical technology adopti
 on.&nbsp\;
DTEND:20251105T180000Z
DTSTAMP:20260722T194246Z
DTSTART:20251105T170000Z
LOCATION:Webinar
SEQUENCE:0
SUMMARY:TLOMA Marketing SIG - Navigating Digital Ads\, SEO\, and Private AI
  Adoption
UID:RFCALITEM639203317667724911
X-ALT-DESC;FMTTYPE=text/html:<p data-olk-copy-source="MessageBody">As the d
 igital landscape evolves\, law firms and professional service providers ar
 e facing rapid changes in how clients discover\, engage\, and retain servi
 ces. From shifting ad formats and algorithm updates to the rise of private
 \, closed AI systems\, firms must balance emerging opportunities with trus
 ted marketing practices.</p>\n<p>Tailored for law office managers\, market
 ing professionals\, and firm leaders\, this session will cover:</p>\n<ul>\
 n    <li>\n    <p><strong>Digital Ad Trends:</strong>&nbsp\;What&rsquo\;s 
 changing in paid search\, display\, and social ads &mdash\; and how firms 
 can adapt targeting\, creative\, and spend for maximum ROI</p>\n    </li>\
 n    <li>\n    <p><strong>SEO in 2025 and Beyond:</strong>&nbsp\;Practical
  strategies to stay visible as search engines integrate AI-driven results 
 and local search grows in importance</p>\n    </li>\n    <li>\n    <p><str
 ong>Closed AI Tools for Firms:</strong>&nbsp\;How to set up a private\, or
 ganization-only version of ChatGPT to ensure client confidentiality\, data
  security\, and workflow efficiency</p>\n    </li>\n    <li>\n    <p><stro
 ng>Adoption Without Disruption:</strong>&nbsp\;Encouraging buy-in across t
 eams while protecting firm culture and client trust</p>\n    </li>\n    <l
 i>\n    <p><strong>Actionable Resources:</strong>&nbsp\;A curated guide wi
 th tools\, checklists\, and next steps for immediate implementation</p>\n 
    </li>\n</ul>\n<div>Participants will leave with forward-looking insight
 s and tangible strategies to future-proof their marketing\, safeguard clie
 nt data\, and demonstrate the revenue and efficiency impacts of smart\, et
 hical technology adoption.&nbsp\;</div>
END:VEVENT
END:VCALENDAR